Project Brief
We designed a short, engaging animation to support United Way of Connecticut in rolling out the Plan of Safe Care program. This video was directed at new parents, and aimed to make them aware of a free resource to help them access services for child safety and caregiving support.
It was crucial that this information reach as many parents in Connecticut as possible, which makes an explainer video an excellent choice. To further the impact of their rollout, United Way added a Social Media Package to their project.
View some images from their Social Media Package below, which included wallet cards and even a billboard graphic. This package, which is an add-on to your video project, takes images from your animation to create graphics you can use for other marketing intentions.
We have seen clients use the Social Media Package for advertising on Facebook or Instagram, web sliders or page headings, email signatures, and more. You can learn more about our social media packages on our Marketing Services page.
You can learn more about the Plan of Safe Care at cdi.211ct.org/capta
