Project Brief
For many people, talking about health and wellbeing can feel really overwhelming. Animated explainer videos can offer a positive, playful tone that will put people at ease while effectively delivering information.
In this project with the PA Foundation, we used animation to share informative advice around three unique topics. The PA Foundation, which is the philanthropic arm of the American Academy of PAs, has a mission to serve their patients, communities, and professions: this meant that it was crucial for this project to speak to a wide and diverse audience in a meaninngful way.
With persuasive scripting in both English and Spanish, and illustrations created with real people in mind, these videos are a succinct and useful tool that PA’s can use to support their patients time and time again.
