Visuals help people learn and digest information, which makes an explainer video the perfect solution for product demonstrations. Russel Sigler reached out to our team to create this succinct, engaging informational video about their Variable Refrigerant Flow system.
For this explainer video to be an effective marketing tool for Russel Sigler, it was important to show the audience the specific ways that Sigler’s VRF stands out among competitors. We leveraged clever scripting to name each differentiator, while charming illustrations provide context and even help the audience imagine more possibilities for impact on their personal experience.
Whiteboard is an engaging, affordable choice for packaging your story in a way that resonates, and stays with your audiences long after the first viewing. An explainer video such as this one can be an affordable way to create impactful, targeted pieces of content that you can use again and again.
”The Next Day Animations team was very professional, accommodating and easy to work with. They kept the project on track, made changes quickly and took our direction and made it come to life. We will definitely work with them again!
Dawn KnaackCommercial Administration Coordinator at Russel Sigler, Inc.
Check out this playlist we created featuring videos used to explain websites and apps.
Russel Sigler’s video uses the power of animation to gracefully illustrate complexities, such as the technicalities of the VRF control system.
Animated video can be a useful tool for providing clarity to complex topics. By aligning a carefully crafted script with thoughtful, straightforward illustrations in the whiteboard style, viewers use the power of two senses at once to synergize information and understand your message with a crystal clarity that reading text just doesn’t convey.
