Special Olympics

 

Animated Explainer Campaigns for Global, Branded Initiatives: with a Familiar Feel

”I definitely recommend Next Day Animations to anyone who would like to create a whiteboard video. The team was quick to respond, moved the project forward in a very organized and smooth manner, and was very pleasant to work with. Most importantly, the end product was cost efficient and of great quality!

Olga YakimakhoDirector of Leadership and Organizational Development, Special Olympics

Project Brief

We were thrilled when Special Olympics approached us to support the launch of their 2021 Global Strategic Plan. The international organization, responsible for an inclusion revolution built around breaking down barriers and ending discrimination against people with intellectual disabilities, approached our team at Next Day Animations with one goal: develop an engaging tool to bring diverse audiences right into the fold of their vision.

Whiteboard style animation creates a delightful community of characters, which bring to life engaging scripting that focuses on reaching audiences from a variety of perspective points. With a goal of brand mission awareness, our studio created a whiteboard video that highlighted the key intentions of their updated strategy, which was successfully rolled out in 6 unique languages!

The video was distributed widely to spread awareness about the updated strategy; the Special Olympics used the video internally in training and email signatures, as well as featuring the strategy across their website, Youtube, and at events and trade shows.

Special Olympics: South Carolina

 

A Video Series for Activating Members in the Movement for Inclusivity

After the success of the 2020 project with Special Olympics International, we embarked on a partnership with South Carolina’s branch of the Special Olympics organization.

Our expert producers and animators developed this series of videos, inviting schools across the state to engage with Special Olympics via Unified Clubs. The animations highlighted the values of their programming, which increases athletic and leadership opportunities for students with and without intellectual disabilities while creating communities of acceptance for all.

SOSC: Who We Are

We began our series with Special Olympics South Carolina with their ‘Who We Are‘ video, designed to educate the general public by providing an overview of their services.

Then, our team developed three illuminating, minute-long follow ups. Unified Clubs Programming includes three main educational components in schools, which each comprised a one-minute long explainer video in the series. We created one video for each of the following program points: Unified Sports, Inclusive Youth Leadership, and Whole-school Awareness.

SOSC: Unified Sports

SOSC: Inclusive Youth Leadership

SOSC: The Power of Inclusive Sports

Learn More About…

 

Creating a Video Series

How do you know if a video series is right for you?

Over the years, we’ve created video series for educating, video series for sales, and video series for HR and training. Here are a few hints to recognizing a potential video series:

  • Does your message have more than one target audience?
  • Do you have a highly complex topic to explain, that features multiple elements under the same umbrella?
  • Do you need to create multiple campaigns depending on presentation location?

Learn more about creating a video series in this blog post on Everything You Need to Know Abouy Making an Explainer Video Series.

Everything You Need to Know About Making an Explainer Video Series