Western Sustainability Exchange

 

Promoting Regenerative Farming with Vivid 2D Animation

Project Brief:

This dynamic 2D Animated Explainer Video created for Western Sustainability Exchange is an informative and activating tool in the journey towards regenerative farming. 

Explainer videos are engaging and proven to increase viewer engagement, making this medium the perfect selection for WSE’s goals.

The two-minute long video illustrates the impact of harmful farming practices over the last century, and the need for plant rest and resilience to restore ecosystems – all while pointing audiences towards unique and useful resources from WSE.

Our production team partnered closely alongside WSE to understand the target audience: ranchers, landowners, and regenerative farming stakeholders who made up their community. Our illustrators team then designed custom animated characters to star in a narrative that spoke directly to our viewers pain points and potential next steps. Finally, the video concludes with a powerful call to action, encouraging viewers to join the Rancher Network and utilize WSE tools to adopt sustainable practices on their own properties.

Every viewer reached enhanced the impact of the regenerative farming mission. With this in mind, WSE leveraged their animation for more reach with a set of GIFs and graphics. These short clips in a variety for formats were employed on scoial media, driving further engagement with the campaign.

”Having been contracted by another team member, I was skeptical coming into this project, but the Next Day Animations staff was extremely helpful every step of the way—really listening to our comments and working with us to create an end product that we are excited about!

Lauren DillonCommunications & Technical Coordinator, Western Sustainability Exchange

Scroll through the carousel below to see WSE’s Social Media Package. This project add-on uses enhances impact and engagement potential by using imagery from your video to create a cohesive campaign for use across platforms, and is ideal for email marketing and use across social media.

  • Western Sustainability Exchange social media graphic number 1: shows how nature and regenerative farming work together to create a healthy ecosystem by showing the healthy dirt biome.
  • Western Sustainability Exchange social media graphic 4: An example of regenerative farming practice for cow grazing with less being rested than graphic 5
  • Western Sustainability Exchange Graphic 5: Shows an example of a generative farm practice for cow grazing
  • Western Sustainability Exchange social media graphic 3: shows the difference beteween undergrazing and overgrazing with visual examples of the soil
  • Western Sustainability Exchange Graphic 6: Social Media graphic showing farmers and happy cows
  • Western Sustainability Exchange social media graphic 2: shows cows grazing in an overgrown field

These static graphics are perfect for a creating a cohesive campaign with multiple touchpoints, using imagery from the video in sizes formatted for email marketing, Google and Meta Advertising, Facebook, Instagram, Twitter/X, and LinkedIn.

Building a Cohesive Campaign with Animation

Learn more about: our Social Media Package

In today’s oversaturated digital landscape, you need to meet audiences where they are.

Our Social Media Package add-on takes the custom artwork from your video package to create a series of graphcis that can be used across platforms, including social media, newsletters, and paid advertising.

Learn more about the Social Media Package on our blog.

Learn more about: creating a Video Series

How do you know if a video series is right for you?

Some of our hints include: having more than one target audience, having a highly complex topic to explain, and having multiple pieces of content to share.

Learn more about creating a video series in our blog post.

Everything You Need to Know About Making an Explainer Video Series