Project Brief:
A marketing super-tool, this charming 2D animation beautifully showcases the benefits of group piano lessons with the 88 Keys of Miami studio. After being approached by entrepreneur and pianist Nicole Moreman, we brought her and her studio to life in this short, inspiring animated commercial.
Specializing in character animation, our team was inspired to animate a relateable and inviting presence as the central star of the video based on Nicole’s headshot. Working from there, our animators and producers carefully turned Nicole’s description of her studio into a colorful, rich animated environment that fosters connection and familiarity with potential clients. Including tangible characters that audiences connect with drive action, and employing this video across promotional platforms – from emails, to social media, to her website – has positive impact on lesson sign ups.
This engaging animation highlights the distinctive advantages of online piano lessons with 88 Keys of Miami, featuring illustrative glimpses of each benefit: from digitial accessability, to scheduling convenience. By pairing colorful narration with delightful on-screen moments, audiences walk away with a crystal clear sense of how 88 Keys of Miami can positively impact their little one. Animation is an excellent way to cover the various details of your solution or program with speed and efficiency, in a format that is easy-to-update and evergreen.
