Project Brief: Special Olympics International
We were thrilled when Special Olympics approached us to support the launch of their 2021 Global Strategic Plan. The international organization, responsible for an inclusion revolution built around breaking down barriers and ending discrimination against people with intellectual disabilities, approached our team at Next Day Animations with one goal: developing an engaging tool that brought diverse audiences right into the fold of their vision for an inclusive future.
We created a whiteboard video that highlighted the key intentions of their updated strategy, which was successfully rolled out in 6 unique languages. Whiteboard style animation creates a delightful community of characters, which bring to life engaging scripting that focuses on reaching audiences from a variety of perspective points.
The video was distributed widely to spread awareness about the updated strategy; the Special Olympics used the video internally in training and email signatures, as well as featuring the strategy across their website, Youtube, and at events and trade shows.