Here at Next Day Animations, we’ve seen clients use their explainer videos accomplish major milestones.
A good explainer video takes a concept, and uses a combination of audio and imagery to break it down for better understanding. If you’ve ever gotten a lesson on “TikTok University”, then you know what we’re talking about.
We’ve seen explainer video animation accomplish big things because videos are proven to be effective for learning and retention.
The science is in that synergy between your eyes and your ears: with your senses working together to perceive information about the topic at hand, your focus is increased, and you are more likely to retain the information for longer than if you had just read it or seen a static image (want to learn more? Check out this video.)
Here are just a handful of the ways we’ve seen the science behind explainer videos applied to business goals:
- A thoughtful doctor is able to reach his entire patient base at once with a video about arrhythmia symptom recognition and treatment options.
- A clever HR representative introduces the new insurance plan with a series of explainer videos in multiple languages, easily accessible to her thousands of team members across the globe.
- An enterprising inventor demonstrates his idea for a technologically advanced baton, securing patenting funding from interested investors.
In today’s blog, we’re considering what an explainer video is best utilized for, by reviewing some of the major wins that our animated explainer video service has seen in 15 years of business. Keep reading for ideas on how your organization could use video, tips for making it successful, and real animations from our award-winning studio.
How Different Industries Can Use Explainer Videos
One of the most compelling arguments for the use of explainer videos to accomplish goals is the wide breadth of industries we’ve seen successfully use them.
In fact, we’d be hard pressed to find an industry we haven’t worked within. Check out some examples below, including links to dig further into individual sectors.
Explainer Videos for Healthcare
Explainer videos are an emerging trend in healthcare, often considered a secret weapon for impactful communication in an industry with high stakes and unique challenges.
Video can educate practitioners of emerging trends, demystify topics for healthcare product consumers, connect patients with lifesaving services and care… the list truly goes on!
See more ideas below, or by visiting our Healthcare Explainer Animation portfolio.
- Digital health resources: As healthcare increasingly moves online, videos can serve as accessible, patient-friendly educational tools.
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Marketing and outreach videos: Boost awareness and engagement for your organization through dynamic online video campaigns.
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Internal communications: Deliver company news, updates, and initiatives efficiently through concise, visually engaging videos.
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Animated pharmaceutical or procedural explainers: Bring complex medical or technical information to life with clear, easy-to-follow animation.
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Video learning modules: Use video for staff training to streamline onboarding, enhance learning retention, and reduce training costs.
This video we created with the American Kidney Fund increases impact by including characters that represent the community the video hopes to engage.
Product Explainer Video
A common utilization for explainer videos amongst our clients is product demonstration animations.
Animation is one of the only mediums that can truly match the creativity of entrepreneurs: it transcends the boundaries of reality, giving you the freedom for complete expression and visual storytelling.
With an endless palette of vivid colors, a world of voiceover artists to choose from, and custom branded colors and designs, an explainer video can convey complex concepts with clarity and ease.
Browse this YouTube playlist featuring product explainer video examples created by our team. Notice how a range of industries successfully leverage product demos, from healthcare sales explainers to animations explaining energy-saving building systems.
Explainer Videos for Marketing
An animation is an effective choice when you need to explain goods and services, no matter how complex.
As discussed above, explainer videos use a blend of images and voiceover to break down your topic into easily digestible and understandable parts. After watching a good marketing explainer video, your audience knows how your service can benefit them – and that’s what will move them into action: buying, signing up, or learning more.
Check out the Explainer Videos for Marketing portfolio, or see the linked blog for an incredible list of ideas for applying explainer animations to your business goals.
Explainer Videos for Nonprofits
Nonprofits can use explainer videos in a multitude of ways – no matter their mission, size, or budget.
Explainer videos are an excellent way to capture the emotional core of your message, and to tell your organization’s story with heart. When trying to catch audience attention and move viewers into action, video helps nonprofits to appeal to their heart as well as their brain.
You can visit our portfolio of nonprofit animations, or check out this short list of applications for explainer videos for nonprofit organizations:
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Mission explainers: Use video to communicate your mission, goals, and impact in a way that resonates emotionally and inspires action.
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Donor outreach videos: Engage donors and supporters by showing the real-world difference their contributions make.
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Volunteer recruitment and training: Simplify onboarding and motivate volunteers with short, clear, and inspiring training videos.
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Campaign and fundraising videos: Elevate your next campaign with a compelling video story that drives awareness and donations.
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Community education: Share important information, resources, or updates with the people you serve through accessible, easy-to-understand videos.
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Impact reports and success stories: Replace static annual reports with animated stories that highlight milestones, achievements, and human impact.
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Internal communication: Keep staff and stakeholders informed about new initiatives, programs, and organizational updates through engaging video briefings.
The Organic Trade Association used animation to celebrate 40 years of impact and introduce updated branding for their next chapter.
Explainer Video Examples from Our Studio: Success Stories
These recent projects exemplify how we’ve seen clients make the most out of our animated explainer video service.
Birth to Five’s Impressive Recruitment Video
Our animation for Birth to Five Illinois has three times the views of their next highest video. It’s added subscribers to their channel and has been watched for over forty hours. But that’s not even the most impressive part of their story.
They used the video as a key part of their communications during the largest time of growth in their organization. They went from a team of 3 to a team of 128.
Sophie Kershaw-Patilla was hired during that period and talks about the influence of the video on that process:
“I saw a few social media posts about Birth to Five Illinois, so I got curious and clicked the video link to learn more. Seeing and hearing information in an easy-to-watch animation made the organization feel relatable and approachable. I was inspired by the messaging, so I completed an Interest Form to join one of the Birth to Five Illinois Councils in my Region.”
Little did I know that my interest and involvement was just beginning. As I got more involved, I realized that I wanted to be part of the organization! I soon applied for and accepted a position at the nearby Regional Office and later progressed to working on the State Leadership Team. Now, I get to be a changemaker and support fellow Team members in doing the same across the State.”
Kiva AI’s Creative Marketing Mission
Kiva AI was set to launch its new data solution. Founded by industry veterans from MIT, Harvard, McKinsey & Company,BCG, and more, they dreamed of creating a tool to simplify data management, allowing organizations to focus on what matters most.
But to make that dream come true, they needed marketing that would capture attention, drive, profitability, and inspire investors.
We collaborated on a slick, smart animation that outlined their vision. With a charismatic voiceover and a persuasive script, we captured how their innovative work will change tech. By integrating screenshots with stunning illustrations, the artistry of the video empowers viewers to see themselves and their organizations in the tool.
After completing the video, we had a launch consultation, where we shared tips and tricks for mastering SEO and social media – plus, getting the right eyes on their animation. Armed with their video and our advice about how to make the best use of it, they closed a $7 million seed round with CoinFund as a major investor.
With plans to partner on more videos as they continue to roll out their product, we look forward to supporting their growth for years to come.
The Schenck School’s Big Announcement
In times of change, video is a compelling way to communicate key messages, instilling confidence and optimism as stakeholders embark on new chapters.
Founded in 1959 with a mission to empower children with dyslexia-related learning differences, The Schenck School has been a beacon of hope for countless families. They needed a creative way to connect with their community – far and wide, young and old – to announce their new Head of School.
Blending live footage with custom, hand-drawn animations, we created a video that would be easy to share with everyone, from teachers to parents to alumni. They utilized their explainer video across newsletters, email, and web pages. Through humor-infused scripting and a playful concept featuring ‘hard-hitting’ interviewees, we transformed what could have been a mundane introduction into a delightful journey.
Dr. Loftin’s candid reflections on her own struggles with language and reading added a personal touch, resonating deeply with viewers and showcasing the power of storytelling with heart.
Bonus: Our Tips for Incredibly Impactful Explainer Animations
Ready to Use Explainer Videos To Meet Your Goals?
We hope this blog article left you feeling inspired about your next big idea. Explainer videos can help you achieve endless success, when applied in creative ways.
Our talented team is capable of customizing the perfect explainer video for your message, branding, and goals. Why not get a quote from our client advisors to discover what’s possible?
