AARP

 

Enhancing Corporate Communication with Animation: A Memo in Three Acts

Project Brief:

Humor can help win you the perfect combination of engagement and retention.

That’s why we partnered with AARP to create an endlessly entertaining and completely informative internal communication video on the topic of meeting necessity. Familiar Shakespearean characters and humorous references not only capture audience attention, but keeps them watching: meaning that human resources and team managers can be confident in their employees understanding of the message.

Internal communication can be tricky: you have crucial messages to share with your team, but you know they are inundated with information. When you can lighten someone’s mood and teach them something at the same time? Everyone wins.

Did you know? Over 40% of our projects are with repeat clients.

We’re proud that our award-winning process keeps our clients returning for more animated videos, no matter what needs explaining.

Following the success of their internal video, AARP approached us to create another training video related to Audience Management. Working in our dynamic 2D style, this project has a sleek feel that relays the concept of Audience Management quickly and succinctly to onboarding employees at AARP.

We even created a highlight reel for this video, which is a version shortened to commercial length and designed to grab attention.

See AARP’s 2D Animation on Audience Management; Below, see how our producers created an engaging highlight cut for preview use.

5 Tips to Improve Training Engagement with Humor and Surprises

Learn more about: Using Humor and Surprises to Improve Engagement

Humor is deeply human. Making people laugh is a way of connecting with them, and unifying around a shared problem or issue that you’re naming and trying to solve.

As mentioned, humor comes in many shapes and sizes. Depending on your industry and brand, you’ll want to determine what jokes are appropriate and will best connect with your audience. When your company is genuine in how it communicates, people can tell, and it makes a good impression. By injecting a little bit of humor and heart into your marketing, you’ll hold attention longer and build brand loyalty.

Get inspired with 5 tips from our blog on humor for training engagement.