When Baltimore’s Promise launched their Career Bound program, they needed more than just an announcement: they needed a compelling way to build awareness, educate stakeholders, and inspire action. We partnered with Baltimore’s Promise to develop this six-part animated video series, highlighting all the program has to offer in a delightful, brand-driven package.
Choosing animation to introduce Career Bound brought clarity, energy, and warmth to their program announcement. Our in-house illustrators developed custom character designs that reflect Baltimore’s youth, and infused the videos with colorful kinetic transitions that capture the spirit of possibility and keep audiences engaged.
The centerpiece of the series is a high-level explainer that introduces the program’s vision: helping young adults in Baltimore access meaningful career pathways. Surrounding that are five ‘minis’, each highlighting a different program component in more detail. Whether you’re launching a new initiative or growing an existing one, animation can help you connect with your community and move your mission forward.
