When you’re marketing a product, it’s crucial to meet your audience where they are. Clark Pacific leveraged the flexibility of animation to create 3 versions of their video, each with a customized script addressing the viewpoint of different potential customers.
Although the 3 videos have a lot in common, custom characters and strategic messaging carefully tailor each video to a specific audience. Watch the three videos above and see how they fit the unique needs of architects, general contractors, and building owners, respectively.
Whiteboard is an engaging, affordable choice for packaging your story in a way that resonates, and stays with your audiences long after the first viewing. A video series such as this one can be an affordable way to create impactful, targeted pieces of content that you can use again and again.