Common Justice operates the first alternative-to-incarceration and victim-service program in the United States that focuses on violent felonies in the adult courts. They reached out to our animation studio with the need for a series of videos; we were honored to build videos around their crucial mission.
The goal of the educational videos series with Common Justice was to provide information around general principles, pillars, and messaging connected to their work. The video above was created to explain how the federal fund VOCA provides assistance to survivors of violence.
Because there were multiple important audiences at the heart of these videos, our series leveraged multiple styles of animation to get the job done. Common Justice rolled out the series and paired the videos with other content, including Op-eds and virtual convenings to create a full campaign around their messaging.