Guide Dogs for the Blind

 

A Tail-Wagging Partnership: Using Explainer Videos to Educate, Invite and Inspire

Guide Dogs for the Blind believes everyone deserves to move through the world safely and confidently. Our expert studio has been partnering with Guide Dogs since 2021 to develop inviting videos that build awareness, foster inclusion, and drive real community engagement.

Beginning with a values-forward mission video, we’ve since developed a comprehensive strategy focused on accessibility and action. The Guide Dogs series now includes four unique whiteboard videos, developed in multiple accessible formats such as audio description and Spanish translation.

We’re thrilled to hear that Guide Dogs for the Blind has seen clear, quantifiable results. Their team reports increased web engagement, higher volunteer interest, and stronger connections with their community. Scroll on to explore a few of the videos we’ve created together, and see for yourself how puppies and animation go paw-in-paw!

”"One of the best outcomes is this: Our website visitors have watched 58 total hours of hosted Explainer Videos, which has supported our goal of increasing active engagement time on our website over the last year and a half."

Karen WoonVP Marketing and Communications, Guide Dogs for the Blind

Project Brief: Guide Dogs and Public Transit

We were thrilled when Guide Dogs for the Blind returned for a second project – this time, to shine a light on public transit etiquette.

Forming ongoing partnerships with clients means being able to build a consistent visual language that reflects their brand and values. Not only does this provide an increasingly enjoyable productions process, but it means that every new video feels like part of the same thoughtful, trusted conversation.

This video was produced in two formats: a standard whiteboard animation and an enhanced version with audio description. Audio description is just one of many ways animation supports accessibility. With its flexible and modular nature, animation makes it easy to adapt content for different languages, reading levels, subtitle needs, or vision impairments, without requiring a full rework or blowing the budget.

Click here to learn more about package pricing when you bundle accessible formats.

Click through the slider to explore both versions and see how accessible, audience-conscious design can extend the reach and impact of your message.

Learn more about: Vertical Video and Video Resizing

Utilizing a tall aspect ratio better suited to phone screens, vertical video – also known as ‘9:16 aspect ratio videos’ or ‘reels’ – grow more popular every single day.

A 9:16 aspect ratio allows you to meet more viewers where they are with reel-sized content. You have options: consider adding branded backgrounds to your traditional explainer videos, or engage our team in a custom video reformatting to replace and re-space the most important elements of your 16:9 animation.

Check out this example of custom reformatting with Guide Dogs for the Blind.

Click here to learn more about options for vertical video.