All companies and organizations are guided by aspirations, purpose, and values: Imagine LA needed an evergreen tool for introducing potential supporters to their mission of ending homelessness for good.
We partnered with Imagine LA to create this video you see above. The minute-and-a-half long explainer video was used to drive year-end giving, as well as living in permanence across Imagine LA’s website, Youtube page, and internal communications.
An explainer animation is a fantastic choice for enhancing your mission statement. Custom animation gives your key points room to breathe: ny pairing visuals and narration that go beyond the mission statement itself, explainer videos give organizations an opportunity to expand on and explain the why behind the mission, while also allowing the statement to speak for itself.