IHG Garner Hotels

Unveiling a New Brand with Engaging Animation

Project Brief:

In collaboration with IHG, we crafted two immersive explainer videos tailored to articulate a distinct facet of the Garner brand story in a warm, inviting way. These videos serve as powerful vehicles for brand success, communicating Garner Hotels’ ethos, values, and unique offerings to potential partners.

Getting the brand story right was crucial for this project, and animation was the perfect choice. Our award-winning team combined real hotel imagery with brand-infused custom characters and graphics to truly bring to life what Garner has to offer. From inviting room decor to delectable breakfast spreads, every detail is thoughtfully crafted to immerse viewers in the Garner brand.

More than a decade in the businses has taught us that brand stories are most effective when they create meaningful connections with audiences, who see themselves reflected in the story on screen. These Garner welcome videos showcase the transformative power of explainer videos in bringing brand narratives to life, setting the stage for unforgettable hospitality experiences.

This second video delves deeper into the Garner brand story, offering potential owners an opportunity to understand what sets Garner apart from the competition. Through a concise list of guest expectations and unique offerings, we ignite curiosity and anticipation, leaving audiences ready to learn more.