Independence First: Wisloan

 

Reaching a Larger Network with Animations That Inform and Benefit

Scroll through this carousel to see the alternate endings, which greatly extended the reach of the Wisloan animation.

Below, check out how our productions team reformatted their video and created graphics suited for placement across multiple social media platforms.

Project Brief:

 

Independence First needed a clearer way to connect potential end users with their comprehensive, but complex, agency. We were approached by their team to create an informative PSA about WisLoan: a statewide alternative loan program that allow Wisconsin residents with disabilities to finance assistive technology or equipment needed to live more independently and productively.

Our team got set to work developing a series of versatile, engaging whiteboard animations. We collaborated with Independence First to get an in-depth understanding of their goals, audience, and branding, contributing greatly to the successful reach of these videos. Our animators hand-designed custom characters that gave viewers the opportunity to see their own problems, and potential solutions, reflected.

By leveraging alternate endings and accessibility features such as embedded captions, the informative animation is affordably replicated to fit snugly within a number of community networks – furthering the impact yet again.

A great time to work with! Excellent communication and workflow, with a talented team creating wonderful digital products. We are already seeing an awesome ROI.

Amelinda BurichMarketing & Communications Manager, Independence First

In today’s oversaturated digital landscape, you need to meet audiences where they are.

When you partner with our team at Next Day Animations, you have options: Our Social Media Package add-on takes the custom artwork from your video package to create a series of graphics that can be used across platforms, including social media, newsletters, and paid advertising.

We also offer standard reformatting as a package add-on, such as this vertical reformatting treatment we applied to the Wisloan animation. With audiences increasingly getting information on their phones, vertical video is a crucial marketing concern.

Learn more about the Social Media Package on our blog below.

This vertical reformat is suited for reel-based platforms, including Meta Reels (Facebook & Instagram), Youtube Shorts, and TikTok.