RES needed to get a high-stakes message across to their subcontractors – and tens of millions of dollars were at stake. Luckily, they chose to create an explainer video in order to simplify and expedite their PSA.
We partnered with RES Group to design a set of colorful, branded characters that represented their target audience: subcontractors working on renewable energy projects. With a crystal clear script written by expert communicators explaining the new IRA guidelines, these characters walked viewers through the basics and common misconceptions associated with their message, in a few short minutes.
2D Animation is an exceptionally effective choice for internal messaging: businesses can ensure their message is built for scalability, global translation, and cohesive brand identity all in one affordable package.
