What’s the second-worst thing after not having any video content to explain who you are and what you do? Video content that struggles to perform because of a less-than-impressive digital media campaign!
Here at Next Day Animations we know that amazing explainer animations are only half of the equation when it comes to getting the most eyes on your video. We’ve seen time after time, videos that are launched using digital media best practices and supported by engaging content return the best results.
…Which is why we’d like to share some of our favorite tips and tricks with you. Here are a few things you can do to ensure you’re getting the most out of your next video:
YouTube Optimization
Don’t miss out on the world’s second largest search engine! Be sure to use targeted keywords, create a custom thumbnail image and upload your own audio file transcript.
Set Up a Drip Marketing Email Campaign
Speak to clients in a way that makes sense for their specific level of engagement. Whether an individual fails to open your email, opens but does not view your video or opens the email and completes the desired call to action steps, using drip marketing lets you send follow up messages that meets audices at their level.
Social Media Targeting
Be sure to utilize Facebook’s advanced targeting tools when creating ads to include your desired audience’s location, demographics and interests. This will help get your message where it needs to go.
Make it a Campaign
How do you transform a video into a full-fledged campaign? Creating content to complement the video, like social media graphics and a blog post, can turn a single asset into a cohesive marketing push. Don’t just post your video once – create a calendar of scheduled posts and emails to make sure it gets all the attention it deserves.
Don’t just post your video, launch it! Visit our guide to learn how you can get the most mileage out of your video.
