Video marketing is all the rage these days. After all, companies that use video marketing enjoy 41% more web traffic than non-users. It’s well proven that people love watching video and clever organizations are learning how to benefit from that fact.
Take a look at some of these statistics:
- 46% of users take some sort of action after viewing a video ad
- 90% of users say that a product video was helpful in their decision
- The average user spends 88% more time on a website with video
Convincing, I know. So, maybe you are a bit behind on the video bandwagon. You’ve got a great marketing plan in place, but lacking in the video department. Never fear. Adding video to your marketing strategy does not require a brand overhaul. Video can fit seamlessly into your existing marketing, and can really spruce it up in the process. You don’t need to build your house from the ground up, you just need to redecorate. Here’s how:
Social Media
You’ve got a Facebook, Twitter, and Linkedin page — great! Once you start producing videos, you can share them on all of these avenues and watch your likes and shares skyrocket. And with video content, you can start posting on youtube and vimeo, thereby extending your social reach.
You reach a targeted group of interested individuals using email campaigns. That’s awesome. Most email clients don’t allow embedded video, but services like MailChimp allow you to embed clickable thumbnails into your newsletters and advertisements. These images have play-buttons overlayed, which encourages people to click to view the full video. It’s hard for people to resist a video about a topic they are interested in, so you are sure to increase your click-through rate and drive people to your website. In fact, video in email can lead to a 200% increase in CTR.
Website
Speaking of your website… have you thought about a introductory video on the homepage? How about an explainer video to showcase your wonderful products/services? Videos can enhance pretty much any page on your site. They create an audio, visual, interactive experience for the user that is enjoyable and memorable. Plus, users are more likely to stay on your website for longer if it includes video, and therefore more likely to act.
Paid Search
Pre-roll ads, the videos that play before youtube videos, are a form of paid search you should be taking advantage of. If you are already using paid search in some form, it will be easy to set up pre-rolls and extend the reach of your marketing to (some of) the billions of eyes watching youtube videos.
Organic Search
Websites with video content are more likely to show up in the first page of search results. If your marketing strategy focuses on optimizing your site’s SEO, adding video to your site is an easy way to get an edge and get your site in front of as many interested eyes as possible.
Video content can give your marketing strategy the makeover it needs to stand out in the crowd. You don’t need to rethink your entire plan; in fact, video marketing is probably the natural next step for many of your tactics. You’re doing great, but you could be doing much better — imagine all the clicks, the traffic, the sales you’re missing out on. Convinced yet? No time like the present for a marketing renovation!
