Whiteboard animation isn’t just for explainer videos—it’s a versatile, eye-catching tool that can level up your marketing strategy. Whether you want to clarify complex topics, boost engagement, or tell your brand’s story in a fresh way, whiteboard animation can do the heavy lifting.
This blog is here to give you 3 creative ideas for making the most of whiteboard animation in your marketing strategy.
1. Turn FAQs into Engaging Whiteboard Animation Videos
Whether you sell a product, run a nonprofit organization, or work B2B: your stakeholders have questions. While building client confidence contributes crucially to conversions, it can be challenging to sustain coverage for every person reaching out. Alternatives like chat bots can be impersonal and unpredictable – let alone expensive.
Try thinking outside the box with an animated FAQ.
Why It Works
FAQs are essential, but let’s be honest, you’re still getting asked those questions because no one is reading it.
An animated FAQ video feeds two birds with one scone.
Eye-catching animation helps your audience engage and retain the answers to important questions about your services; on the flip side, your team saves time and resources you would’ve otherwise spent on answering the same questions directly, again and again.
Get Inspired: Examples from Our Studio
Whiteboard animations are stickier than a wall of text because they allow our brains to engage in multi-level processing. When we can simultaneously hear and see our messages on screen, we pay closer attention and are more likely to retain the information later. To learn more about the science behind this, we wrote this informative blog on the neuroscience of Whiteboard Animations.
To get inspired of how an animated FAQ video might look for your organization, check out these FAQ video examples we created with Free the Work. These videos, created as part of a series of four animations, provide an overview to Free the Work’s services.
These videos provide a helpful insight into the services offered by Free the Work. To see all four videos in this project, click here.
2. Spice Up Your Email Marketing with Whiteboard Animations
Email marketing has been around for decades now, and that means it’s harder than ever to stay creative. What is there to do that hasn’t already been done?
Consider adding animation for a cost-effective and playful touch to your current email marketing lineup.
Why It Works
Motion is eye-catching – it’s as simple as that. A short, engaging whiteboard animation gives your audience a reason to pause and actually pay attention to the amazing news you’re bringing to their inbox.
Animation brings personality to your brand, tells your story faster, and makes your message memorable. Zoho teaches us that including video in emails can lead to up to 75% increase in click through rates compared to text-only emails!
Whiteboard animations are especially effective in email because they can distill complex ideas quickly. That means more opens, a higher click-through rate, and a better chance of your audience taking action.
At our studio, we send emails using these custom “sent from” icon GIFs, which demonstrate the real person behind the care provided to every client – even in their email inbox!
Get Inspired: Examples from Our Studio
Want to boost your open rates and click-throughs? Drop an animated logo into your next campaign!
The inbox abyss is real: we all know how easy it is for our hard work to end up in the trash folder because it didn’t immediately stand out to users. Static images can only do so much, and let’s face it: attention spans are short.
Animated logos are a fun and impactful way to get your branding across, fast, while standing out. Check out what our team animated for our clients at the Organic Trade Center and NCRDC:
3. Bring Your Brand Story to Life with a Whiteboard Animation Explainer Video
You’ve got a great origin story, a mission that matters, and a team that’s doing meaningful work—but how often do you really get to share that with your audience in a way that resonates?
That’s where a whiteboard animation explainer video comes in.
Why It Works
People remember stories more than stats. A whiteboard animation gives your brand story personality, heart, and clarity—whether you’re introducing your company to new clients or rallying internal teams around your mission.
The hand-drawn feel of whiteboard animation adds warmth and accessibility, making your message feel more human. Animated video is perfect for walking viewers through your “why,” showing your evolution, or spotlighting the people behind the scenes.
Get Inspired: Examples from Our Studio
We love partnering with the National Council for Urban Indian Health, and have supported them in various projects over several years. No matter what topic we’re covering for their team, we take care to infuse the use of colors, movement and artistic styles to enhance emotional storytelling and create a deeper connection with audiences.
Because our studio always prioritizes discovery and deep understanding of your mission and vision, your video is sure to be a positive reflection of your community that audiences are proud to see themselves reflected in. This introductory video for the NCUIH is a great example of how animated whiteboard video can support your brand storytelling.
Our explainer with the National Council for Urban Indian Health pairs familiar stories with an important message to build a piece of content that is both memorable and informative.
Ready to Make Whiteboard Animation Work for You?
From answering customer questions to boosting email engagement and telling your brand’s story, whiteboard animation is a powerful tool for your marketing strategy.
Want to create a whiteboard animation video that stands out? Let’s bring your ideas to life—reach out today!
