ScPharmaceuticals

 

Educating, Engaging, and Empowering: How Animation Supports Healthcare Outreach

Project Brief

ScPharmaceuticals needed an accessible way to educate patients about heart failure fluid buildup. Together, we created a three-minute whiteboard explainer that accomplishes several related goals: the animation helps patients understand what fluid buildup is, how it happens, what they can do about it.

The video covers symptoms to watch for, preventive strategies, and treatment options, making a complex medical issue easier to grasp with relatable characters and familiar challenges. By centering the patient perspective, the animation builds clarity, empathy, and confidence around an often intimidating diagnosis.

This project highlights how animation supports marketing and outreach goals. ScPharmaceuticals used the video across multiple channels including YouTube, their website, social media, and through patient advocacy groups. We also produced it on a fast turnaround, allowing them to premiere it during Heart Failure Awareness Week.

ScPharmaceuticals developed a breadth of related content around their whiteboard video. Their cohesive campaign included live action ads, social media graphics, and web imagery. 

The animation supports ScPharmaceuticals bottom line while also educating patients: it draws attention to the at-home treatment breakthrough, showing how Furoscix offers greater comfort, independence, and quality of life.

This project demonstrates the strength of whiteboard animation in healthcare communication: simplifying complex topics, empowering patients, and clearly conveying why a new solution matters.

  • Social media graphic from the ScPharmaceuticals explainer video package. Reads 'oral diuretics, also known as water pills, help your body get rid of extra fluid. Learn more about managing heart failure and fluid buildup." Features a whiteboard illustration of oral diuretics.
  • Social media graphic from the ScPharmaceuticals explainer video package. Reads 'Furosemide is a diuretic that is delivered through an IV to help manage fluid buildup." Features a whiteboard illustration of a patient and doctor discussing furosemide.
  • Social media graphic from the ScPharmaceuticals explainer video package. Reads 'excess fluid buildup can be caused by eating salty foods or drinking too many fluids." Features a whiteboard illustration of a person eating chips.
  • Social media graphic from the ScPharmaceuticals explainer video package. Reads 'symptoms of fluid buildup include rapid weight gain, shortness of breath, trouble sleeping, and swelling." Features a whiteboard illustration of each symptom.
A basic desktop computer mockup featuring a homepage of the furoscix.com website; the website features a graphic designed by Next Day Animations as the header image.

”"Excellent communication - and we love the work. Everyone I have worked with has been really easy to work with, very accommodating when there are changes and very communicative."

Mary RowellAssociate Director, Patiengt Marketing

Our team partnered to enhance the impact of the Furoscix campaign by creating short, live action advertisements in a variety of formats.

Unique sizing allows ScPharmaceuticals to reach more audience members across the web, posting with flawless formatting across platforms that center landscape and reel-sized video, respectively. Click here to learn more about video formatting and resizing.

Social Media Package

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Score across socials with custom vertical video, GIFs, and images meant to reach your audience wherever they scroll.

Our designers leveraged the custom characters and imagery from the ScPharmaceuticals video, building an easy-to-distribute, high-impact set of graphics to use across the internet. Our graphics are thoughtfully designed to direct towards your main call-to-action.

We’ve also supported clients in the creation of graphics for advertising, web sliders, email signatures, and even billboards! Click here to read more about creating a comprehensive campaign with animation.

Learn More About…

 

Why Whiteboard Works in Healthcare

Medical information can be overwhelming, especially for patients already managing a serious diagnosis. That’s why ScPharmaceuticals chose whiteboard animation to communicate their message.

The clear, step-by-step visuals make complex concepts – like fluid buildup and diuretic treatment – simple to understand. The hand-drawn style feels approachable and patient-friendly, easing anxiety around the subject matter. And because whiteboard videos are adaptable, they can be easily reformatted with voiceover changes, subtitles, or language translations to serve a wider audience.

In healthcare education, clarity and accessibility are everything. This video shows how animation can bridge the gap between clinical expertise and patient understanding, helping people take control of their health with confidence.

Using Whiteboard Animation for Healthcare Videos