The product launch.
Despite being a necessary part of running a successful business since, well, the beginning of businesses… the product launch has been made every bit more challenging by the evolving technological landscape.
Today, teams must account for a myriad of new obstacles when building their product launch strategy: advertising in an oversaturated market, search engine optimization, and endless online dupes and competitors – to name a few.
New product launch should feel exciting, and full of potential – not full of potential pitfalls.
At our custom animation studio, we’ve supported dozens of organizations, from small businesses to huge companies, to rise above the fold with their brand’s new offerings. How?
Animation for product demonstrations. Animated videos are an effective medium employed across industries to explain and visualize the solutions provided by a new product, bringing awareness and sales beyond the status quo.
In less than 90 seconds, this product launch video visually engages audiences to demonstrate three ways light therapy can combat the negative effects of aging.
Animated product videos are effective at creating a lasting impression on your viewers by combining stunning visuals and compelling storytelling. In our experience, product launch animations work across industries, from selling healthcare solutions to marketing to earning early adopters in the tech field.
We’ve seen the proof, and we’re ready to share it with you. This blog takes a deep dive into which strategies will most improve your product launch efforts, offerings suggestions organized by industry, and provides some real product launch video success stories from our studio.
How to Create a Captivating Product Launch Using Video
Moving audiences into action always starts with the same step: getting their attention.
So, what makes something captivating? To answer that question, we turn to neuroscience.
Get a better understanding of how animation leads to increased audience retention from our whiteboard video on the Neuroscience of Animation.
Explainer videos have been proven, time and again, to be a highly effective medium for audience retention. They take advantage of a naturally occurring mechanism in our brains called ‘mirroring’, which allows for increased attention and memory when watching relatable actions unfold on screen. The marriage of this phenomenon with engaging, branded visuals and voice over is quite impactful.
In fact, this neuroscience of animation is what brought Next Day Animations into business.
Our founders, moved by good works happening around them, were on a mission to simplify complex ideas that could make the world a better place.
Our founders discovered an untapped potential in animated videos for getting people to pay attention, while enjoying themselves – even when something quite complex is being broken down. Before long, animation became a secret weapon for the founders, applied again and again to help organizations close to their hearts maximize the good work being done.
Today, fifteen years later, we’ve helped hundreds of businesses across the globe achieve the same impressive results.
Why do the companies who use explainer videos for product launches see so much success? Because animation is both fun and informative.
How to Apply Animation to Your Product Launch Strategy
Here are the top three reasons animated product launch videos work more effectively than traditional marketing mediums:
These two animations work together to form an effective product launch for Companion Animal Health. Designed to sell new laser therapy technology to veterinary clinics, the functionality video demonstrates how vets can apply the tool in practice, while the value proposition video identifies the seamless ways CAH integrates into office management.
Maximize Your ROI with an Animated Product Launch
We’ve taken a moment to clarify why animated product launches work: they challenge traditional mediums for marketing with their propensity for clarity, attention, and retention.
Now, let’s dig into the other ways your investment in an animated product demo can support your bottom line.
Animated Marketing is Scalable
Develop once, pitch again and again.
Animation naturally aligns with reaching a wider audience at cost. Without requiring the equipment, space, and actors that live-action commercials lean on, an animated product demo can keep up with things like new logos, updated policy information, and design tweaks – without breaking the bank.
We’ve supported tons of businesses in the translation and subtitling of their product demos to promote a global audience. We’ve even offered packages including segmented calls to action and alternate endings!
Re-styling animations is cost-effective, easy, and quick. Our team values building long-term partnerships with our clients that allow them to step into the future knowing their visual assets won’t grow stale.
Animated Marketing is Shareable
Wouldn’t it be nice if you could just flip a switch and go ‘viral’? We haven’t got a magic wand (yet), but animation can get you one step closer.
Video drives engagement because it’s easy to share across a variety of platforms, from your website to your social media.
The more places your branded video shows up, the more clear your product offering is to the world – giving audiences more chances to engage and buy.
Animated Marketing Deepens Brand Cohesion
At the end of the day, you need to stand out in a sea of information and competition.
Thinking outside the box is easier when you have animation in your toolbox. Because you aren’t constrained by…well, reality…you have the ultimate creative freedom to express your brand’s identity.
Our team begins every project with a deep dive on branding and mission, learning more about you to develop custom characters and color palettes that reflect your brand’s unique tone and style.
And don’t forget – after animating your product launch video, you now have a set of animated standards that can be applied again and again to new products, updates and iterations of your work. This flexibility helps you maintain brand consistency while telling a fresh and engaging story.
Which Industries Can Use Animated Product Launch Videos?
Animation’s flexibility and versatility is one of it’s most magical superpowers. So let’s get right to the point: when employed with strategy and style, animated product launch videos can improve sales for every industry.
We’ve spent 15 years hand-drawing custom animated videos for organizations that run the gamut of size, subject, and service vertical. Check out some examples of successful animated product launch videos we’ve brought to life.
Product Launch Video for Healthcare
Animated product launch videos build trust and shorten time-to-adoption for new tools or treatments by breaking down complex medical innovations into clear, digestible visuals.
We’ve seen clients successfully use animation to introduce a new device, digital tool, or patient-facing services.
Animation helps showcase how things work without requiring filming in clinical environments, and with regulatory messaging scripted in, animation ensures accuracy while keeping viewers engaged.
Animated product launch videos for the healthcare industry can be used in communication to providers, hospital administrators, or even patients depending on the audience. They’re also easy to share during conferences, on websites, and via email campaigns.
Product Launch Video for Technology
The pace of technology is fast, and growing rapidly still. Luckily, animation keeps pace: With animated product launch videos, brands can visualize interfaces, data flows, and hardware features before prototypes are finalized.
Complex innovations like AI models, security platforms, SaaS products, or consumer gadgets become easier to understand when embedded in a story that audiences can see themselves in.
Animated product launch videos make it easier to show not just what a piece of technology does, but why it matters.
They also support launch campaigns across landing pages, investor presentations, and social media teasers. When used strategically, animated videos help tech companies reduce friction during onboarding, fuel hype, and get decision-makers excited.
Product Launch Video for Manufacturing / Industrial
Manufacturers launching new machinery, tools, or material solutions stand to benefit greatly from animation: instead of static spec sheets or hard-to-capture factory footage, animated videos can highlight features, safety protocols, and efficiency improvements.
A well-crafted animated product launch video helps manufacturers differentiate in a crowded market and convey value beyond just price and specs.
For engineers and purchasing managers, animation communicates technical accuracy without overwhelming viewers.
Better yet, because animations are reusable, companies can repurpose them for sales pitches, trade shows, and training materials.
For the industrial sector, product launch videos can illustrate “before and after” scenarios, ROI impact, and real-world use cases. They’re especially useful when equipment is large, dangerous, or still in development.
Product Launch Video for Retail and ECommerce
For consumer brands, animated product launch videos offer a fresh way to surprise and delight customers.
Within a matter of seconds, animation can showcase how the product works, the lifestyle it fits into, and the brand personality behind it.
These videos can support launches on digital shops, social ads, or in-store digital signage. Animation also supports teaser campaigns, letting brands build hype long before inventory ships. Ultimately, animated launch videos help retailers tell a better product story, and convert more curious shoppers into buyers.
Product Launch Video for Finance and FinTech
For banks, fintech startups, and financial service providers, animated product launch videos are ideal for simplifying jargon-heavy solutions.
Whether launching a new mobile banking app, investment platform, or compliance tool, animation breaks down the user experience step by step. Visual storytelling helps customers understand benefits like security, speed, and cost savings without a wall of text.
For the finance industry, product animations can also be used in onboarding flows, investor decks, and internal training. In an industry where trust is everything, animation delivers clarity, confidence, and consistency across all launch communications.
How to Get Started Creating a Product Launch Video
In 2024, LoopexDigital reported that watching product videos increased purchase confidence in nearly 80% of individuals. What could an 80% boost in purchase confidence mean for your next product launch?
Let’s find out together.
Our award-winning team has spent a decade and a half turning new products into engaging, shareable animations that move potential customers into action.
Reach out today to get a complimentary quote on bringing your idea to life:
