Project Brief
Our team recently collaborated on this 2D video series with American Kidney Fund. The series was created to share important information on Cystinosis and kidney transplants for children and teens.
Many clients come to us for support explaining highly complex topics, and wish to create a long informational video. We don’t recommend this in an age where attention spans are acclimated to short bursts of content.
A video series is able to break down the information into digestible chunks that are much easier for the viewer to not only watch, but truly absorb. In a video series, the viewer has control over the pacing, giving flexibility to the viewing experience. Small breaks between videos allow the information to sink in. Even better, each video can have its own big idea and storytelling arc.
The three videos in this series are ‘Supporting Your Child’, ‘Preparing for Transplant’, and ‘Managing Your Transplant’. Learn more about this client and their awesome initiatives at kidneyfund.org
