Project Brief
Animation is customizeable and widely distributable, making it an excellent choice for awareness campaigns. Loaves & Fishes collaborated with our studio to build a cohesive fundraising campaign designed to reach a wide audience across the Bay Area.
In this project, Loaves & Fishes took advantage of the adaptability of animation to create a unique package of content: two 1.5 minute explainer videos offer the base of their campaign. These videos feature custom characters modeled after the very community Loaves & Fishes has been serving for over 40 years.
Our expert animators and graphic designers then used the custom characters from their videos to build a set of social media graphics, which can be seen below. To extend impact even further, the animated explainers were translated into Spanish to ensure accessibility across Loaves & Fishes target audiences.