I’d say 95% of the marketing videos we make end up living on a brand’s homepage or landing page.
We love collecting funny, surprising or unique ways to get videos out there and are inspired by the inventiveness of our partners… and we have a new one to share today!
The Organization:
Jason Karn and his team at First United Bank in Oklahoma. They help their clients finance their homes, and they are great at making a sometimes scary and confusing process easy to navigate.
The Challenge:
Increasing client referrals.
The Solution:
They created a celebratory video to literally gift to their client upon successful financing.
Who is the star of the video? The client themselves!
With an “I did it! I bought a house!” theme, these videos are given to clients specifically for them to upload to Facebook (with instructions). They have two versions- one with a female voiceover, one male.
At only 30 seconds, it’s a short and sweet way for clients to broadcast their exciting news, while endorsing their favorite mortgage group. It’s a win-win-win for existing customers, potential customers and First United Bank.
Here’s the clip:
How could you apply a similar first person technique to your marketing goals?
Click here to see past Project Spotlights on the Epilepsy Foundation of Minnesota or Save the Boundary Waters.
