The Bright Future of Explainer Videos: What to Expect in 2019
The Past, the Present and the Bright and Shiny Future of Explainer Animations
Here’s looking at you, 2019!
As the year closes out, we like to stop and take stock of what’s been accomplished in the past twelve months and look ahead to the coming year. So, in the spirit of self-reflection and future goal setting, we thought we’d take a look at the thing we know best: Explainer Animations!
Where did explainer animations start, how far have they come and what’s next for this medium that we know so well? It turns out the the term explainer animation as we know it today is relatively new. According to Google Trends, the search rate for the term “explainer animation” has grown from nearly nothing, indicating a growing need for quick, entertaining and catchy video content.
Next Day Animations was founded in 2013 as a shoot-off of Simplicity Works, a digital media company that creates content like infographics and ads for businesses and nonprofits. The need for videos that were short, direct and catchy in order to be seen in the ever-evolving world of digital marketing was becoming more and more evident. And so Next Day Animations was created to be an explainer animation studio that makes videos in-house in a variety of styles. Our clients range from Fortune 500 companies to small community-focused nonprofits who need videos to get their messages out into the world.
What’s even more interesting is that the need for video has not slowed down. Today, the average american spends nearly six hours a day on the web. One hundred million hours of video is watched everyday on social media. Any marketing professional will tell you that video content is a surefire way to get your message to as many people as possible and is a pivotal component to any marketing strategy.
So what can we expect next? Let’s look at trends in animation to watch out for in 2019:
- Animations in the Workplace: More and more companies are catching on to using animations to communicate in the workplace. For companies with a large, diverse staff, animations deliver a consistent message in a fun, engaging package. They are easily shared by email, intranet, or through an LMS.
- More Motion and Movement: Expect to see more movement in explainer animations! Whether through kinetic text or moving characters, these additions make explainer animations even more eye-catching.
- More Variety: As explainer animations grow in popularity so does the amount of styles there are to choose from. Everything from whiteboard, to 2D vector. There’s a style out there for everyone!
- Animations For A Cause: As technology advances our world becomes more and more saturated with information. What will make your cause stand out from the crowd and get the attention needed to make a change? The answer is simple. Short, catchy and deliberate content. Exactly what explainer animations are made for.
