When it comes to promoting your product, there is a tried-and-true list of ingredients to include: you’ll mention common pain points, tie in your solution, and explain logistics, like pricing and procurement.
While all of this information is crucial, it’s not enough to stand out in a saturated market. Your customers don’t just want information…they want an experience.
This animated explainer demonstrates the Green Pasture product, while using animation to illuminate the history and personality of the brand.
That’s why so many people – from marketers, to investors, to inventors! – employ animation for product demonstration.
Explainer videos are an especially effective medium employed across industries to bring product sales beyond the status quo.
Animation uses a unique blend of stunning visuals paired with compelling storytelling, supporting your ability to capture attention, simplify complex concepts, and leave a lasting impression about your product with audiences.
In fourteen years of business, we’ve seen it all: Whether it’s showing off the effortless function of a high-tech gadget, illustrating the science behind a skincare line, or breaking down a complex piece of machinery, animation makes it all crystal clear—and irresistibly cool.
So, how exactly does animation work its magic on product marketing? We’d be glad to tell you more!
Why Animation Works Wonders for Product Demonstration
At our studio, we like to say that videos aren’t just eye-catching—they’re brain-catching.
When it comes to marketing, animation combines movement, storytelling, and design to create content that sticks. As professional animators, we believe these are the three key reasons why animation is a powerhouse for product demonstrations:
The bottom line? Animation is uniquely situated to excel in cases like product demonstration, which call for a flexible medium that is both fun and informative.
Key Benefits of Animated Product Demonstration Videos
You now have a better understanding of how animations work. They successfully stand up against traditional mediums for marketing by employing clarity, memorability and engagement. These magical ingredients result in an evergreen tool that is pleasant to view again and again.
But how does the impact of a successful animated product demonstration look for your company? Let’s examine exactly what you stand to gain with your investment in an animated explainer video:
Animated Marketing Boosts Sales
Great visuals sell. When customers can see exactly how your product makes their lives easier, they’re more likely to convert.
And it’s not just us claiming the same magical combination of memorability, clarity and engagement as before: Many studies show that videos increase purchase intent directly, making video one of the most powerful sales tools available.
By integrating a playful storyline complete with a magical genie, this animation brings a delightful twist to a product demonstration on the otherwise boring topic of waste containers.
In 2024, LoopexDigital reported that nearly 80% of individuals watching product videos experienced a boost in purchase confidence. What could a boost in confidence like that mean for your audience?
Cost-Effective Scaling with Video
With animation, scaling your message is affordable and simple.
Live-action videos require space, equipment, actors and re-shoots to keep content up to date with the changing realities of your product and company. With an expert studio maintaining access to all the in-house logistics, animated product demonstrations are evergreen. Once created, they can be repurposed across websites, social media, emails, and even trade shows—delivering continuous ROI.
Furthermore, animation lends itself to customization that allows you to reach a wider audience at cost. Consider translating your animation, providing subtitles, or even creating versions of your animations with alternate endings or custom calls to action.
Whether building training modules for your organization in multiple languages, or offering captions for your video in multiple languages to promote accessibility, you can rely on animation for versatility at an affordable price.
Boost Your Brand’s Visual Appeal
At the end of the day, you need to stand out in a sea of information and competition. Animation allows you to think outside the box with your visual branding. Because any idea can be brought to life on screen, a product demonstration created with animated video releases you from reality’s usual limits. It invites you to develop iconic and unique visuals that truly set you apart.
With this very goal in mind, each project at our studio kicks off with a brief questionnaire and kick-off call with a full design team: the assigned video producer, expert animators, and any stakeholders from the client’s side.
Our intention is always to get more insight into what makes each company special. Then, our expert designers can get to work infusing their mission, vision and values into every aspect of their animation.
With video, the sky is the limit. You can create a product demonstration that is sleek, innovative, and cutting-edge. Or you can create something playful, delightful and eye-catching. No matter what you choose, animation makes your product shine.
Exploring Animated Product Demonstrations
Animation’s flexibility and versatility is arguably it’s main selling point. This begs the question: how to choose the right style for your product demonstration?
Animation style can make all the difference in how your product is perceived and understood. Let’s explore three powerful animation types and how they bring products to life in examples from our studio:
2D / Vector Product Animation
Our most popular style by a landslide, 2D or ‘vector’ animation is perfect for telling product stories in a fun, engaging way.
2D visuals keep things simple and effective, offering some particular advantages. It makes data come alive, such as this example with KIVA AI.
By incorporating elements such as logos, color schemes, and brand mascots into 2D animation, businesses can create memorable experiences that resonate with their target audience.
3D Product Animation
When you need detail and realism, 3D animation delivers.
From a 360-degree product rotation – such as this example with the patented Toothshower – to a hyper-realistic breakdown of how a device functions, this style is perfect for industries like medical tech, automotive, and consumer electronics.
While more expensive to create, opting for 3D Animation guarantees a level of detail akin to live-action, while simultaneously offering you the flexibility and scalability so appreciated about digital footage.
Whiteboard Product Demonstration
Whiteboard animation walks viewers through step-by-step processes in a clean, straightforward way, making them an excellent choice for effective product demonstrations.
This hand-drawn, sketch-based style simulates writing or drawing on a whiteboard, and has been proven to create lasting memories in the minds of audiences who view it. It’s clean, simple, and highly effective for breaking down step-by-step processes or explaining intricate concepts.
Check out this example from Infinite Facade to see how impactful whiteboard animations can be for clarifying product value.
At the end of the day, animated product demonstrations don’t just show products—they sell them.
You can use animation to transform your ideas into engaging, easy-to-understand experiences that captivate and convert. Whether you’re leaning into sleek 2D visuals, immersive 3D renderings, or charming whiteboard storytelling, animation is the key to making your product stand out.
Want to see what animation can do for your brand? Let’s create something incredible together. Reach out today, and let’s bring your product to life!
