Green America

 

A Climate Victory: Green America Spreads Climate Awareness with Animation

”An excellent team that was collaborative and fun to work with throughout the process. I was so pleased with the final product and highly recommend working with Next Day Animations!

Beth PorterClimate Campaigns Director, Green America

Project Brief

In partnership with Green America, we created a vibrant 2D vector animation to bring their Climate Victory Garden initiative to life. At the heart of this endeavor was the mission to empower individuals in combating the climate crisis.

Through the engaging medium of video, we amplified Green America’s message: Climate Victory Gardens play a pivotal role in combatting climate change by rejuvenating soil health and sequestering carbon. Our expert team of scriptwriters partnered with the Green America team to understand each detail of their message, and our in-house illustrators carefully crafted custom characters that audiences could see themselves reflected in.

Media Marketing for Victory Gardens

Samples from the Social Media Package created for Green America’s Victory Gardens campaign.

Their video serves as a powerful catalyst, inspiring people to take actionable steps towards a more sustainable future by including clear a clear call to action along with an explanation of the problem at hand.

Green America went the extra mile to ensure their message reached a wider audience. Opting for our custom Social Media Package, our team got to work creating dynamic GIFs and tailored social media assets which Green America went on to use in email marketing, on their website, and across social media.

These supplementary elements served as a multiplier, extending the reach and impact of the initiative. By strategically utilizing these assets, we maximized engagement and fostered a community of changemakers.

You can also check out the first project we created with our partners at Green America: called Cool It, this video focuses on the importance of the collective attention to the rising global temperature. Like most explainer videos, this animation leverages engaging visuals that tie into a clear call to action for viewers.

Cool It!

Our first explainer video created with Green America.

5 Videos that Inspire Change

Inspire change with animation:

We’re a BCorp, which means that we love working with clients whose projects result in something more than just a stellar animation.

This article features five of the best animations we’ve created to help our clients in their mission to make the world a better place to live.

Reach a wider audience with Social Media Marketing:

In today’s oversaturated digital landscape, you need to meet audiences where they are.

Our Social Media Package add-on takes the custom artwork from your video package to create a series of graphcis that can be used across platforms, including social media, newsletters, and paid advertising.

Learn more about the Social Media Package here.