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What Is an Explainer Video?

Title graphic reads 'What is An Explainer Video?'; features a hand-drawn whiteboard graphic of a Shakespearean dressed artist holding a piggy bank, looking at it inquisitively.

In today’s fast-paced digital world, where the average attention span is shorter than ever, conveying your message quickly and effectively is not just an advantage—it’s a necessity.

This is where the power of explainer videos comes into play. But what exactly is an explainer video?

At its core, an explainer video is a short, engaging video that explains a product, service, or concept in a simple, easy-to-understand, and often entertaining way.

In this blog, we’ll explore explainer videos’ significance in breaking down complex ideas into digestible content, their various types, and how they can be tailored to captivate your target audience.

So, let’s embark on this journey to unfold the magic behind these powerful tools of communication!

Understanding Explainer Videos

History and Evolution of Explainer Videos

While the modern concept of explainer videos may seem like a recent phenomenon, its roots can be traced back to early forms of visual storytelling and educational media. Think all the way back to what you’ve learned about cave paintings or hieroglyphics: visual aids have always served as effective tools for storytelling and education, laying the groundwork for the modern explainer video.

Educational films became popular in the early 20th century, often employing a combination of live-action footage, animations, and illustrations to elucidate various subjects, from science and history to health and safety.

The advent of digital technology in the late 20th century ushered in yet another a new era of communication, enabling the creation of high-quality videos with ease. The proliferation of the internet and social media platforms further accelerated the demand for short, attention-grabbing content, paving the way for the widespread adoption of explainer videos as a marketing and communication tool.

Types of Explainer Videos:

Explainer videos encompass a variety of formats, each tailored to suit different communication needs and preferences. Read a few examples below, or visit here for a more comprehensive overview.

Whiteboard Explainer Videos: Whiteboard explainer videos employ a minimalist approach, using hand-drawn illustrations on a white background to convey information clearly and concisely. They’re great for explaining processes, step-by-step tutorials, and educational content, ensuring easy understanding and retention.

2D and 3D Explainer Videos: Animated explainer videos utilize vibrant visuals and dynamic storytelling to simplify complex concepts and captivate audiences. With endless creative possibilities, they’re ideal for showcasing product features, conveying abstract ideas, and establishing brand identity.

Live-Action Explainer Videos: Live-action explainer videos feature real people, settings, and props, offering authenticity and relatability. They’re perfect for testimonials, behind-the-scenes glimpses, and product demonstrations, fostering trust and credibility with viewers.

Curious about the different styles we offer here at Next Day Animations? Check out our sample reel!

Each type of explainer video offers unique strengths and advantages, allowing businesses to choose the format that best aligns with their objectives, target audience, and brand identity. Whether it’s the creativity of animated videos, the authenticity of live-action, or the simplicity of whiteboard illustrations, the key is to leverage visual storytelling to effectively communicate your message and engage your audience.

Why Use Explainer Videos?

Whether you’re a startup trying to pitch your revolutionary product, a nonprofit aiming to spread awareness, or a business seeking to explain a complex service, understanding explainer videos is crucial in today’s communication toolkit.

Here’s a short list of reasons to consider incorporating explainer videos into your communication strategy:

Simplifying Complex Concepts: Explainer videos excel at breaking down complex ideas and concepts into digestible, easy-to-understand content.

Increasing Engagement: By delivering information in a format that is both entertaining and informative, explainer videos can hold the attention of your audience and keep them invested in your message.

Boosting Brand Awareness and Recognition: By incorporating elements such as brand colors, logos, and messaging into the video, you can reinforce your brand identity and increase awareness with an explainer video.

Increasing Retention and Recall: By presenting information in a format that appeals to both visual and auditory learners, explainer videos can increase the likelihood that viewers will remember and recall your message.

Driving Conversions and Sales: Ultimately, the goal of any marketing or communication effort is to drive action; use clear and compelling calls to action in your explainer videos to guide viewers through the conversion funnel and turn engagement into tangible results.

Adaptable Across Platforms and Channels: Whether you’re sharing them on your website, social media channels, email newsletters, or presentations, explainer videos can effectively communicate your message and engage your audience wherever they may be.

Creating Impactful Explainer Videos

Communicating the depth and impact of nonprofit work is no easy feat – but the explainer video rises to the challenge.  After checking out this video we created with DKT to explain their mission, check out our blog article about explainer videos for nonprofits.

Now that you have an idea of what an explainer video is, let us give you our tips from thirteen award-winning years in the business.

This is a brief overview of the most important factors we consider when creating our professional explainer animations designed for impact. For more detail, continue to explore our blog or check out this article from expert Neil Patel.

Target Audience Analysis: Understanding your target audience is key to crafting an effective explainer video. By tailoring your message to resonate with their needs and preferences, you can ensure maximum impact and engagement.

Crafting the Message: A well-crafted script lies at the heart of every successful explainer video. By keeping it concise, engaging, and informative, you can effectively communicate your message and capture the attention of your audience from the outset.

We created this explainer animation to demonstrate how we create compelling narratives for our whiteboard videos.

Design and Animation: Visual elements play a crucial role in enhancing the effectiveness of an explainer video. From vibrant animations to sleek graphics, attention to detail in design can elevate your video and leave a lasting impression on viewers.

Voice and Tone: Selecting the right voiceover and tone is essential in conveying the desired message and eliciting the desired response from your audience. Whether you opt for a friendly and conversational tone or a more professional and authoritative approach, consistency is key in maintaining engagement throughout the video.

Call to Action: Every explainer video should conclude with a compelling call to action, prompting viewers to take the next step. Whether it’s signing up for a newsletter, visiting your website, or making a purchase, a clear and concise call to action can drive conversions and maximize the impact of your video.

No matter what your message is, you want it to reach your audience in a way that makes an impact: explainer videos are an excellent tool. We’ve supported organizations across the globe in creating meaningful, engaging explainer videos – and we’re at the ready to support you, too!

Why wait? Harness the power of explainer videos today.

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