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What questions should I ask when I’m shopping for an explainer video?

You know an animated explainer video can clearly and memorably convey information, showcase your product or service, rally your audience behind a cause, or introduce a new policy or procedure. Maybe you’re already dreaming up color schemes, funny visual puns, and heartfelt calls to action. But…how do you pick the animation company that’s right for you?

Not two animation studios are the same, and having the right info can help you make the decision that’s best for you. Here are a few questions to ask any animation company before you sign a contract – and why the answers matter. 

Do I need to provide my own script? 

Important because a professional script writer can get to the emotional heart of your story and craft it into a call to action quickly. 

Do you offer translation services? How about captions?

Important if your audience includes people who might speak English as their second or even third language (or not at all), or if you’re a global company. And, captions help you reach more people by making your video more accessible.

How much will this cost, and what exactly is included in that cost?

You need to know what your investment is going to be, what exactly is included, and what will cost you extra.

How many rounds of revision are included? 

Depending on your situation, different processes will work better for you. Do you have a lot of opinionated stakeholders across multiple departments, or are you a small team that works nimbly? 

What is your process?

A big one, but super important. This will help you understand expectations and roles from the get-go, and give you a clear picture of the flow from kick-off to final files. 

What styles do you make, and do you have samples?

You want to be sure you’re going to love the way your video looks. 

How long will it take to make my video?

Are you on a tight deadline? If so, make sure the company can deliver on time. And if not, it’s still important to know so your expectations are aligned from the beginning. 

With explainer video companies, there isn’t a one-size-fits-all approach. Companies vary in what they offer, how they offer it, the investment required, and the timeline. These questions can help you find the perfect fit.