You’ve got a cool new gizmo you’re ready to release. It’s going to save your customers a lot of time and money. But, wait, what’s it do again? It’s part of a system that’s technical, and frankly, kind of complicated. You could write a 1-pager with facts and figures on analytics and breakdowns in efficiency, full of big, jargon-y words like “optimization” and “processing assets.” Maybe some people would get that. But that doesn’t change the fact that just trying to outline what your gadget is and what it does takes up a lot of real estate on the page. And when it’s written out like that, it just gets confusing.
When your audience is confused — surprise, surprise! — they lose interest, and tune out. That’s not what you want.
Enter Next Day Animations. Our whiteboard explainers can distill complex products into easily digestible stories, stories an audience can follow, relate to, and learn from. You are the experts in what you do, but sometimes that means you get stuck in an echo chamber, and you assume everyone understands your world (and your jargon) in the same way.
What is business as usual? What are the inherent problems in your business, and who are they affecting? What do you do to fix them? Sometimes getting to the root of a good explainer means asking the right questions, questions that cut to the core of your work, and that tease out the simplest, most accessible story to tell.
Why do you want a whiteboard explainer video? Because they’re the best way to relay information in a business as complex as yours, and whiteboard explainer videos do it in a way that’s engaging, clear, and full of energy.
