You’ve heard it said that in business and life: “there is no free lunch.” Simply put, if you have an important goal you’re looking to reach, it’s going to require at least some investment and attention to get there.
Today, we’re here to venture a new re-write to the old adage: While there may be no free lunch, some lunch is infinitely better than others.
What lunch are we talking about? Spoiler alert: It’s not soup and sandwiches.
We’re talking about the unbeatable value of an investment in 2D Animation Services. For the price of one “serving”, businesses can use an animated video to achieve a multitude of organizational goals.
Animation is a deceptively powerful tool for corporate decision makers. Although at first glance, it may seem overly extravagant or playful, it continues to prove itself as an unexpectedly powerful, affordable, and flexible solution that can be applied to a wide variety of business outcomes.
Whether it’s driving sales, recruiting top talent, or making sure your training programs actually stick, businesses and their decision makers need tools that can meet multiple goals at once. High-quality 2D animation services prove that sometimes, the simplest solutions deliver the biggest business wins.
We know you’re busy, so let’s cut the jargon and dive into three areas where our playful, powerful 2D animation can genuinely move your bottom line.
The Revenue Engine: Driving Sales and Marketing Conversion with Animation
The first business outcome 2D animation crushes is the one that fuels everything else: sales.
Let’s examine some of the specific ways 2D animation supports sales and marketing efforts, including examples from our 15 years in the business of developing custom animations.
Explaining the Un-explainable (Clearly!)
When potential clients understand you instantly, they convert faster.
Think about the last time you tried to explain a complex SaaS platform, a niche financial product, or a unique service offering in plain text. Did your audience’s brain start doing that ‘buffering’ thing? They’re not alone.
Animation simplifies complicated ideas into memorable, easy-to-digest chunks. A short explainer video created by a professional animation service can achieve more clarity than a 50-page whitepaper. And beyond the gains in clarity, it’ll also be more fun to enjoy!
What magic makes this possible? A blog post by LiveHelpIndia draws our attention to 2D animation’s ability to bring complex internal mechanisms to life visually, and create metaphors. With animation, it’s possible to re-frame the abstract with memorable visuals that increase retention.
This same article points to an analysis that found 15-40% higher click rates on animated calls-to-action!
What does this mean for your bottom line? Increased awareness, better engagement, and most importantly: faster buy-in.
Boost Your ROI
Animated videos have notoriously long shelf lives.
They don’t require expensive reshoots, complicated sets, or temperamental actors. Once it’s made, it’s yours forever, making it one of the most cost-effective forms of content available. This is pure expert advice: invest wisely, laugh often.
When you partner with our team, our Account Executives and Partnership Director work hand-in-hand to build you a package that includes everything you need for a successful campaign – at a price that doesn’t break the bank.
Because animation can be easily repurposed and reinvented, at a fraction of the cost of live footage or 3D Animation, we are able to affordably create a variety of useful digital content to expand your video project into a full-blown campaign. Educational Voice out of the UK estimates that 2D Animation boasts a production cost that is typically 30-40% less than a typical 3D video, which could represent savings for your business or free you up to expand your video project into a cohesive, multi-platform campaign!
Our studio is equipped to build you a suite of assets using your brand’s messaging and imagery, including promotional graphics for advertising, looping GIFs, digital logos, video thumbnails, and so much more.
Stand Out From the Crowd
A bespoke, custom-designed 2D character animation service gives your brand a distinctive visual identity that sticks in the viewer’s mind, ensuring you don’t just blend in with the competition.
This custom brand video for the Organic Trade Association helped them turn heads during their 40th anniversary campaign, a crucial milestone.
A bespoke, custom-designed 2D character animation service gives your brand a distinctive visual identity that sticks in the viewer’s mind, ensuring you don’t just blend in with the competition.
Because nearly any visual goal is possible through 2D animation, the only limit to the incredible video you will produce is your imagination. At our studio, we dive into each project with a list of tried-and-true questions that help us more clearly understand our clients’ visual identity preferences, brand voice, and message.
After getting to know you and your story, we pair your expertise with our creativity. The result? An digital asset that is guaranteed to turn heads for your business. We also work hard to build a narrative around your message, instead of just delivering dry, straightforward facts. The Marketing LTB suggests that people are 22 times more likely to remember facts when delivered in a story rather than as bare data.Â
We’re confident in our ability to help you stand out from the crowd. In fact, over 45% of our clients have returned for 2 or more animated video projects with Next Day Animations. So we know we’re doing something right!
The Talent Magnet: Elevating Recruitment and HR with Animation
Your product is great, but your people are the true secret sauce. From attracting the right candidates to training your current team, 2D animation services solve major operational headaches for HR and internal communications directors.
Let’s take a look at three ways animation can accomplish this:
Recruitment: Show, Don’t Tell
Forget dry “Why Work Here” pamphlets that no one will read, anyway.
Using animation services to bring your company culture, benefits package, and mission to life is a fantastic way to set yourself apart and attract the best candidates. We partnered with Birth to Five Illinois to create a set of videos used during a key time of growth for their organization: they went from a team of 3 to a team of 128!!
Check out the video below, and then read what a hire from that time period had to say about how the animation influenced her decision to apply:
What stood out to you about this informative animation? We’re proud to have featured relateable characters inspired by real employees and clients at Birth to Five. Now, see what recent hire Sophie Kershaw Patilla had to say about how the video influenced her decision making:
“I saw a few social media posts about Birth to Five Illinois, so I got curious and clicked the video link to learn more. Seeing and hearing information in an easy-to-watch animation made the organization feel relatable and approachable. I was inspired by the messaging, so I completed an Interest Form to join one of the Birth to Five Illinois Councils in my Region.
Little did I know that my interest and involvement was just beginning. As I got more involved, I realized that I wanted to be part of the organization! I soon applied for and accepted a position at the nearby Regional Office and later progressed to working on the State Leadership Team. Now, I get to be a changemaker and support fellow Team members in doing the same across the State. It all started with one video view!”
Onboarding and Training That Works
We’ve all sat through those endless, sleep-inducing training modules.
It doesn’t have to be this way!
Years of producing interesting animated training for clients all over the world has proven just how effective a fun and interactive video training can be, when using the right medium.
We understand from our discussion above that people retain information better through visual storytelling. 2D animated training videos keep employees engaged and reduce the ambiguity that leads to costly errors, ultimately protecting your business’ bottom line. With a large expertise in this area, we are ready to make recommendations for clear, effective training materials that will improve your onboarding or reeducation process.
Internal Communications
Got a big policy change or a new organizational chart to roll out? An animated video can present complex internal information in a way that is clear and authentic (and less likely to provoke a company-wide email chain breakdown.)
If you really want people to listen, consider using 2D animation to help you share internal memos, introduce policy changes, or announce exciting new initiatives. You can even use animation for more playful and positive moments, such as sending out a sweet branded holiday greeting to your team.
Brand Development: Defining Your Vision with Animation
We’ve broken down the obvious ways animation can influence your bottom line as a business – from sales to HR to recruitment. But one major value-add may be the most surprising of all for anyone who hasn’t partnered with professional communications experts.
By working with animation specialists to define the visual story, you are forced to clarify your core values and vision. Think of it as a necessary corporate therapy session, but with more fun graphics.
A deep dive into your messaging strengthens your branding, ensuring every outward communication is authentic and aligned. The result is a sharper, more focused company narrative that benefits every other department, from marketing to HR.
