The internet is loud.
And you’re asking yourself how to rise above the noise, whether you’re a marketing director pushing product or a nonprofit leader attempting to rally support.
We know how. And the secret? Well, you’ve had it all along.
Getting your message heard is about authenticity.
Brands have been choosing our Next Day Animations for nearly 16 years because we make videos authentic to THEM. Our explainer animations have proven themselves to be successful in a variety of marketing goals, and we believe it’s because our custom animation strives to go beyond cookie-cutter marketing to capture organizational values.
When audiences catch a glimmer of what makes your product or cause special, your content suddenly becomes louder than all the rest. And when their curiosity to learn more is met with the easy-to-grasp clarity and call to action of an explainer video? Well…the rest is KPI history.
That is exactly where high-quality whiteboard animation services prove their worth, time and time again: in the creation of unique brand marketing that truly stands out from the crowd.
Read on for our expert insights on how to utilize whiteboard explainer videos to reach audiences using clarity, trust, and human connection.
Building Understanding with Clarity
Your audience craves simplicity, not an information firehose.
We subscribe to a simple philosophy: if you can’t explain it simply, try making a whiteboard video about it!
Why Simplicity Works
You know what you do is important. But does your (as-of-yet uninitiated) audience even know your basic elevator pitch?
It’s crucial to meet your audience on the ground floor, if you want them to come with you to the top!
Partnering with a skilled whiteboard animation creator forces you to cut the fluff and get to the heart of what actually matters about your message. Many of the brands we partner with are extremely close to the product or mission they’re supporting, and taking a second to step back and widen the lens makes them better at owning their pitch.
Whether you are a nonprofit explaining a complex social issue or a corporation launching a new SaaS product, the process of distilling your core message into just a few minutes of crystal-clear scripting and visuals can be surprisingly rewarding.
By the time we send your final files, you don’t just have a piece of stellar marketing to share with the world; you’ve also gained a sharper, more focused articulation of your own brand identity. It strips away the digital noise and invites the viewer to follow along as a complicated subject becomes perfectly comprehensible.
Get Inspired: Examples from Our Studio
The production process of a hand drawing animation is the ultimate “Aha!” moment generator.
Here’s a little sneak peek at our recipe for a perfectly clear explainer video. As you watch our project with ScPharmaceuticals, see if you can spot how these four “ingredients” work together to create buy-in from the audience, in just 30 seconds.
The right context: Include what’s in it for your audience. Why should they care?
The right copy: Keep it informal (and easy to understand quickly). That means avoiding jargon.
The right level of detail: Rather than the documentary, think trailer.
The right call to action: What behavior do you want your audience to take next?
Building Connection with Human Storytelling
Storytelling is a well-respected strategy when it comes to brand marketing: draw your audience in, engage them emotionally, and inspire their behaviors to follow those emotions.
When it comes to strengthening your brand, storytelling with animation is an effective way to gain their trust, while also showing them what makes you, you.
Animation for Brand Storytelling
As Bonnie Tyler taught us, an engaging story always needs a hero.
Do you want to guess who the hero is when it comes to developing an engaging story around your product or offer? (Hint: It’s not your brand.)
In engaging and successful brand marketing, the hero of the story is always your audience. That’s why we always advise clients to tell their story from their audience’s point of view.
What does that look like in practice? First, you’ll need to emotionally describe the problem or pain they’re experiencing. Once you’ve set up the problem, you’re ready to lead the audience to the solution.
“So if my brand is the solution, how come I’m not the hero?”
Great question! Your audience is the hero for finding and implementing your solution.
The product or offer featured in your brand marketing is empowering them to be able to save the day. A carefully strategized whiteboard explainer video can help you reach your goals by leveraging that clever little difference.
Get Inspired: Examples from Our Studio
Berks County Public Libraries needed to increase enrollment in their SummerQuest Reading Program.
This whiteboard explainer video created with the National Bipartisan Policy Center uses humor and relatable metaphors to help audiences visualize the national debt.
Not only was it a crucial community resource (reading at a young age is a key indicator for future life outcomes) but it was also an important part of ensuring funding. To get people to enroll, they needed to build excitement and awareness about their offer.
With a high-velocity animation style and a professional child voice actor, we created a video that transported viewers to other times and planets (literally). From the hook at the beginning to the call to sign up at the end, we showed the magic and fun of reading to both parents and children.
Flash forward: The video has 56k views with 26% of viewers watching the video in its entirety. That means 14,560 received the full message and thousands more got so excited that they jumped right to signing up before reaching the end.
Most importantly: More youth participated than in any summer before. For youth, opportunities like this are linked to better job prospects, critical thinking skills, and more. Berks County Public Library is playing an integral role in its community’s future – and we’re delighted that we got to help along the way.
We believe that visual storytelling is powerful enough to work in just a few seconds! Can you glean a sense of what these organizations do, just by watching these custom animated logos?
Building Trust Through Visual Consistency
Consistent visual storytelling a foundational pillar when building brand authority.
Every time your stakeholders consistency in your brand colors, visual motifs, and voice, they deepen their sense of familiarity with your services. This effect will stay with them far beyond the end of whatever marketing piece they are currently viewing, helping them remember you – and your CTA – when it really matters most.
How Reliable Branding Builds Trust
Visual consistency signals that you are an organization that cares about being understood.
Your “Brand Identity” should reflect your company values as a whole. Because we’ve helped hundreds of companies develop and refine their brand identity, we’re happy to share a few ideas to consider while you work on your organization’s visual consistency.
Get Inspired: Examples from Our Studio
Compare the two videos above, and notice how each client’s brand identity is uniquely captured in each video’s distinct colors, characters, and content.
At the end of the day, investing in a high-quality white board animation is more than a creative choice; it’s a strategic asset. Professional artists and scriptwriters support you to develop a deeper, truer representation of your mission.
When you do this, you’re telling your audience, “We value your time, we value your intelligence, and we want to be crystal clear about who we are and what we do.” That kind of transparency is the foundation of brand trust.
Ready to Make Whiteboard Animation Work for You?
Ready to stop shouting into the void and start actually connecting with your audience?
Whether you’re trying to simplify a complex product or humanize a mission-driven cause, we’re here to help you get the message right.
