When teams start exploring animated product videos, one question comes up almost immediately: “Is it worth it?”
It’s a fair question.
You’re not just assessing how much you’ll pay for a video when you begin comparing quotes for the cost of animated product content.
You’re comparing that investment cost with the anticipated return across your company: from retention rates, to sales closed, to time saved answering FAQs.
Here’s the headline: a product animation developed with strategy and thoughtful design will save you more money than it will cost you.
When choosing a company to create animated product demos, make sure your investment covers more than just a final file: you want a project that is guaranteed to clarify your message, support your sales team, scale across channels, and continue working for you long after launch.
Our studio specializes in providing this “full package” to our clients across industries, with 15 years of experience producing impactful, evergreen content.
So instead of asking what it costs, let’s break down what you actually get when you choose a dedicated partner for an animated product demo:
Value Add #1: Time Saved = Money Saved
One of the biggest challenges in marketing a product is explaining it clearly. This is especially true for some of our most common client groups: experts in technology, healthcare, or other specialized industries.
Animation excels at clarifying complexity.
With custom visuals, simplified storytelling, and intentional pacing, animated product videos can take something complex and make it understandable in seconds. Our studio is equipped with in-house, expert scriptwriters who have more than a decade of experience translating even the most complicated topics into explainer videos.
Check out this example from our partnership with the American Kidney Fund, in which we breakdown some specific and complicated terminology related to Kidney Disease.
In this project, we leveraged the synchronicity of voiceover with visual aids to help the target audience internalize the most important messages about what the diseases are and how they effect your kidneys.
The clarity provided by animated explainer videos has real value that impacts the bottom line for our clients, by saving them time in a variety of areas:
- Sales: using an introductory video to screen leads for qualified buyers
- Customer Service: answer FAQs from users with video instead of individual replies
- HR & Training: onboard new hires more quickly and with consistency
With thoughtful planning, your animation can do so much more than explain your product. It can save your entire team time across functions, from sales to training and more.
Value Add #2: Audience Engagement That Actually Lasts
Attention is hard to earn…and it’s not getting any easier in today’s oversaturated landscape of flashy content.
Static PDFs, long blocks of text, or even traditional product demos often struggle to hold interest. Animation changes that with a little magic called “neuroscience.”
By combining motion, storytelling, and visual variety, animated product videos not only capture and keep attention quickly, but have even been proven to improve information retention!
We all know that feeling of a video grabbing our attention, but the impact goes far beyond the grab: animated video outperforms text or audio-only informational mediums for audience retention, time and again.
We’ve tracked plenty of studies that prove animation’s efficacy for retention in different ways (like this study from Computational and Mathematical Methods in Medicine, or this study from the journal on Computers and Education.) We’ve even broken down the power of explainer videos with our OWN explainer video, on the Neuroscience of Animation, here.
For now, let’s bring it back to ROI: when audiences actually watch and remember your content, every downstream metric improves. That’s why our clients who have applied animated product videos see not only increased engagement, but increased leads, more sales, and more repeat customers.
Value Add #3: Scalability Across Your Business
A strong product animation is so much more than a one-and-done asset: it’s a content engine.
This blog post is full of great ideas for applying your video in more places to increase ROI.
With careful planning at the outset of your project, a single video can be used across your footprint. Here’s a non-exhaustive list of places we’ve seen clients effectively put their animated video to work:
- Website homepage (sometimes called a hero video)
- Individual product landing pages
- Email marketing campaigns
- Online advertising
- Sales presentations and pitches
- Social media (including vertical formats for reels and stories)
Not only does this one-size-fits-all video promise you time saved – it promises you consistency. Instead of creating separate content for each channel, animation allows you to build once and distribute everywhere with a clean, streamlined look.
That scalability is where the value really starts to compound.
Expand Impact Further with Affordable Add-Ons
The complexity of your organization or product might make you shudder at the descriptor ‘one-size-fit-all video’. Allow us to breakdown the bonus ROI of animated product demos: videos can easily – and affordably – updated to expand targeting and accessibility.
With the options for closed caption, audio description, and alternate endings, you can
We’ve helped our clients guarantee accessibility to a wider audience with accessibility add-ons such as closed captions, audio descriptions, translations, alternate endings, and more.
Unlike live commercials, animations can be translated as many times as necessary to suit unique audience profiles, without the expenses of re-shooting in unique locations and or hiring multilingual actors.
Check out the slider with alternate endings from WisLoan’s video, or click here to see more examples of translation and subtitling from our studio.
Value Add #4: Brand Perception and Trust
How you present your product says just as much as what you’re selling.
When it comes to brand identity, no other medium but animation gives you ultimate creative freedom. Unlike text-based mediums or even live action commercials, the only limit to what is possible to express on-screen with animation is your imagination.
Animation gives you full control over your brand imagery, from colors and characters to tone and pacing. You’ll remember from Business 101 that consistent, clear branding is a linchpin of long term sales (but in case you don’t, here’s Forbes breaking it down.)
This is the reason why our tried-and-true kickoff process is dedicated to deeply understanding the brand voice and values behind every client we work with. Every detail we learn can be applied creatively to make an animated product video that is both unique and on-brand.
Check out this animated product video we created with KivaAI, for an example of powerful branded product demo:
We selected a professional and charismatic voiceover artist to perform a persuasive script, capturing Kiva AI’s innovative brand voice and their commitment to positively changing tech. By integrating screenshots with stunning illustrations in Kiva’s rich brand coloring, the artistry of the video empowers viewers to see themselves and their organizations in the tool – all while maintaining a consistent visual identity for Kiva AI.
The best part? Kiva AI used this video to secure $7 million in seed funding with CoinFund as a major investor. With plans to partner on more videos as they continue to roll out their product, we look forward to supporting their growth for years to come.
What is the ROI of a Product Video?
When you combine all of these factors, the potential value of animated product content becomes clear.
When you combine all of these factors, the potential value of animated product content becomes clear.
With thoughtful planning and reliable partners, your investment will return so much more than a video.
You’re not just getting a single piece of media, you’re getting:
- An evergreen tool for providing clarity
- An engagement driver
- A scalable content asset
- A trust builder
- A sales enabler
- A long-term investment
Each of these adds value individually to what your team is able to accomplish. Together, the impact is multiplied.
Ready to Learn More About Animated Product Videos?
The real value is in how effectively people understand your product, remember it, and then act on it.
Let us help your team accomplish all three with an animated product video.
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