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Making Digital Marketing Feel Warm

By March 7, 2016November 2nd, 2016Whiteboard Animation, Marketing
digital marketing warm animation whiteboard video

Digital Marketing. What comes to mind when you hear that phrase? I’m guessing not daisies, butterflies, puppy dogs, or other warm fuzzies. Perhaps you think of spammy emails, annoying pop-ups, and interrupting video ads. But it doesn’t have to be that way: digital marketing can be warm.

What does it mean to be warm anyways, and why does it matter? Warmth, as a personality trait, is defined as enthusiasm, affection, or kindness. All in all, people who are warm are people you want to be around. They make you feel good. Being able to capture this trait in your marketing is an incredible way to gain your audience’s trust. They’ll start to see you as a helpful friend, and not just another marketer.

Making digital marketing feel warm is a huge part of our mission here at Next Day Animations. We know our clients have really important things to say and extremely helpful services to offer, and we know that the warmer/more relatable the message, the more likely the audience will engage, trust, and take action.

How do you inject warmth into something that can seem so chilly?

The Power of a Human Voice

Making a warm animation starts with a warm voice. We have an amazing team of voiceover artists who can capture a wide range of emotions and personalities. No matter what kind of narration you are going for, having a voice actor who can pull it off with authenticity makes a huge difference in the video’s ability to connect with an audience.

Illustrations to connect, charm

The next way to build warmth in your animation is through illustrations. Animation, as opposed to live action video, has the wonderful ability to delight and engage an audience’s imagination through illustrations. Whether the illustrations are playful or dignified, funny or delicate, bold or gentle, they will help bring your message closer to your audience.

Know your voice

If you haven’t already, take some time to brainstorm a handful of adjectives that describe your brand’s voice. There is no right or wrong answer to this and it will be different for everyone. Once you have your words, keep those in mind whenever you are creating content for marketing. A consistent voice goes a long way with building trust with potential customers. There are a lot of ways to be warm as long as you are keeping it real.

Build a Relationship

Perhaps the most important way to bring warmth into your marketing: see each member of your audience as a potential relationship, and use your marketing to build and strengthen that relationship. This means putting yourself in their shoes, thinking about the challenges they go through every day, and catering your messaging to the solutions you offer. Your content shouldn’t be all about you; it should be all about your audience and how you can solve problems, together.

People who are engaged, authentic, enthusiastic, and helpful are the kind of people you want to have around. Why should it be any different with the companies we do business with? Warm digital marketing is possible, and if you’re looking to warm up your messaging you’ve come to the right place.

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