All companies and organizations are guided by a set of ideals and aspirations.
Whether you are a nonprofit organization, a small business, or a corporation, you certainly have guiding principles you look to when making decisions. Those guiderails are also known as your mission, vision, and values.
So what exactly are mission, vision, and values (MVV)? Let’s break down the definitions:
Mission: A mission statement communicates an organization’s reason for existing, and how it serves its stakeholders — whether they are customers, communities, staff, investors, or anyone in between.
Vision: A vision statement is a future-oriented declaration of the organization’s purpose and aspirations, that lays out a high-level objective.
Values: Values are a collection of guiding principles that inform the way the organization operates.
An organization’s MVV are its compass and roadmap, and directly inform overall strategy and direction. It’s crucial for organizations to have these clearly spelled out.
March is BCorp Month! Our values – Authenticity, Clarity, Partnership, and Inventiveness – inspired our journey to become a Benefit Corporation. Learn more about OUR mission, vision and values here.
It’s just as important that they are communicated with the people who need to know them, namely staff, customers, and investors/donors.
Why Use Animation to Communicate your Mission, Vision and Values?
Your mission, vision, and values are the heart of your organization. They lay out who you are, who you strive to be, and how you carry yourself. Communicating your MVV in a short animation is a great way to get a lot of bang for your buck, and to leave your audience understanding who you are.
Help people understand all of the incredible things you do:
Here at Next Day Animations, expert script writers work personally with each client to drill down and focus on expressing the heart of your story. Custom animation then brings succinct scripts to the next level, by fleshing out the ideas and adding important details that push the viewer to see themselves in your story.
Feeling an authentic connection to your mission is what turns casual supporters into champions for your cause. Making your mission easy to understand and to locate on your website can make all the difference for the communities you serve, or could be the difference between a potential customer and a sale.
Maximize the reach of your message:
MVV is important, but many organizations have problems with staff buy-in, or even getting staff to remember them. Luckily, animation helps with that.
You don’t need to be a video marketing expert: videos, particularly whiteboard explainer videos, are engaging, memorable, and improve retention of information.
Additionally, consider distrubition and accessability – especially if you’re a big organization operating across the country, or maybe even the world. The content of a video is the same no matter where it’s viewed. With translations, subtitles, closed captions, audio descriptions, and mobile-friendly formats, videos can be made accessible to everyone anywhere.
This video leverages custom, branded 2D Animation to invite audiences to envision how Pallet Shelter’s mission based can positively contribute to their community.
Animation puts the focus on why YOUR mission makes a difference:
One of the greatest challenges in creating a mission statement is explaining your ‘why.’ Whether you are a nonprofit organization, a small business, or a corporation, there is a concrete purpose motivating your mission.
Humans love stories. They connect to stories. And videos are the perfect medium for telling them!
Our team goes out of the way to find the perfect storytelling vehicle to bring your mission to life, and give audiences an illuminating and relateable view into your impact in the world. A short video with a powerful call to action leaves viewers crytal clear on how to get on board with your amazing work.
These videos, scripted to highlight the mission of VillageReach, were translated into two additional languages as part of VillageReach’s project with our team at Next Day Animations.
