All companies and organizations are guided by a set of ideals and aspirations. Whether you are a nonprofit organization, a small business, or a corporation, you certainly have guiding principles you look to when making decisions. These are also known as your mission, vision, and values.
So what exactly are mission, vision, and values (MVV)? Let’s break down the definitions.
Mission: A mission statement communicates an organization’s reason for existing, and how it serves its stakeholders — whether they are customers, communities, staff, investors, or anyone in between.
Vision: A vision statement is a future-oriented declaration of the organization’s purpose and aspirations, that lays out a high-level objective.
Values: Values are a collection of guiding principles that inform the way the organization operates.
An organization’s MVV are its compass and roadmap, and directly inform overall strategy and direction. It’s crucial for organizations to have these clearly spelled out. It’s just as important that they are communicated with the people who need to know them, namely staff, customers, and investors/donors.
So why use an animation to communicate your mission, vision and values?
Your mission, vision, and values are the heart of your organization. They lay out who you are, who you strive to be, and how you carry yourself. Communicating your MVV in a short animation is a great way to get a lot of bang for your buck, and to leave your audience understanding who you are.
MVV is important, but many organizations have problems with staff buy-in, or even getting staff to remember them. To help your staff remember and own your mission, vision and values, an animation can help. You don’t need to be a video marketing expert: videos, particularly whiteboard explainer videos, are engaging, memorable, and improve retention of information. Sharing your MVV with the world can help your audience see you as more than just a business, and help build trust with potential customers.
Animations are the perfect medium for sharing your mission, vision and values — they are short, clear, visual and memorable, a perfect recipe for retention and engagement. Plus, they can be repurposed and directed at multiple audiences, whoever you are trying to reach.
If you are looking for ways to communicate your mission, vision and values, look no further. Give us a call to get started!