It’s more challenging than ever to capture marketplace attention. Static marketing materials and text-heavy brochures simply don’t cut it anymore. Consumers crave engaging, dynamic experiences that resonate on an emotional level.
That’s where the magic of 2D animation comes in.
Gone are the days when 2D animation was only for kids. 2D animated videos have become a sophisticated and versatile marketing tool that can turn even the most complex concepts into captivating and engaging stories.
Ready to ditch the static and embrace the dynamic?
This blog is your ultimate guide to harnessing the power of 2D animation for your business.
Benefits of Using 2D Animation for Businesses
If you’re constantly seeking innovative ways to stand out and engage with their audience – you’re not alone. In today’s digital age, staying ahead of the trend is crucial. How exactly does 2D animation contribute to building and improving your business?
1. Reinforce Brand Identity
2D animation offers a unique opportunity for businesses to reinforce their brand identity through visual storytelling.
By incorporating elements such as logos, color schemes, and brand mascots into animated videos, businesses can create memorable experiences that resonate with their target audience.
This logo, designed for UpTogether, is a succinct but engaging animation that expresses their values of building up communities and supporting families.
2. Simplify Complex Information
One of the greatest strengths of 2D animation is its ability to simplify complex information. Whether it’s explaining a product or service, illustrating a process, or showcasing data, 2D animation makes it easier for businesses to convey information in a clear, concise, and engaging manner.
Beyond producing marketing materials, we’ve also supported businesses in the creation of internal videos using 2D animation. Video can be effectively used for training due to its ease of distribution, and ability to be easily translated and updated depending on your needs. Furthermore, video has been proven to be especially effective for covering tough topics.
3. Improve on the Bottom Line of Your Business
Ultimately, the use of 2D animation can contribute to business success by increasing brand awareness, improving audience engagement, and driving conversions. By leveraging the power of visual storytelling, businesses can connect with their audience on a deeper level and achieve their marketing objectives more effectively.
Different Types of 2D Animation for Business
When it comes to using 2D animation for business purposes, animation style will be one of the first decisions you make. Each animation type has its own strengths and applications, depending on the goals and target audience of the business.
1. The Explainer Animation
The 2D Explainer Animation works as your video elevator pitch. The goal is to summarize what your whole organization is up to and what makes you different from the rest.
Overview explainers won’t typically dive into the “how”, but instead stays focused on the “why” you do what you do— we’re giving the big picture in terms of emotions here.
2. Pre-Roll Ads
This type of explainer is for you if you need to get attention… fast.
We know, we know! You want to get to that YouTube vid of the kitten doing the latest dance craze while laughing wildly in a Chewbacca mask. (Me too.)
That’s what makes the 15 to 30 second pre-roll ad that shows before a YouTube video so effective (and just sliiiiiiightly annoying). You’ve got a built-in audience. Plus, these animations can be targeted to a specific audience and an extremely cost-effective way to get folks to your site.
3. Product Videos
2D Explainer Animations for products are all about focusing in on your audience’s problem (and how you solve it)
Typically this type of vid is what we talk about when we talk about advertising. This animation will live on your product page and take that deep dive (now you can think “submarine”) into what makes your specific widget right for your audience. Get into the nitty-gritty if you want. And we’ll always work to tell the right emotional story that speaks to your customers’ needs.
4. 2D Animation for Internal Training
Provide consistent training across your entire enterprise with 2D video.
You’re rolling out a new product for your company. Or, lucky you, you’re expanding and bringing in some new team members.
Either way, you’ve got a captive audience…
Please, we’re all begging you, don’t give it to Arnold from HR! Instead, let you’re team members watch something shiny: a brand new training video from Next Day Animations, one that lays out your goals and values as a company in a fresh and captivating manner.
5. Advocacy & Fundraising
Raising money is one of the biggest challenges of business operations…but it can also be one of the most rewarding.
While there is nothing like setting and meeting (or exceeding!) a financial goal, the real magic happens the moment someone connects with your cause and chooses to invest their attention in what you’re doing.
Video is the perfect tool for making the big impression that moves your audience towards a longstanding commitment to your mission.
Tips for Creating Effective 2D Animations
Creating compelling 2D animated video content requires careful planning and execution. Here are some tips to help businesses create effective 2D animations for marketing and promotion:
Focus on Storytelling
Our studio specializes in videos that get to the heart of important issues. Our in-house scriptwriters know that effective animations are more than just visually appealing—they also tell a compelling story. Businesses should focus on crafting narratives that resonate with their audience and deliver their message in a memorable and meaningful way.
Using a personal testimonial brought to life with animation was an excellent way to illuminate the mission of Covenant House in a video series. See the full project here.
Utilize Professional 2D Animators
Working with professional animators ensures high-quality results and saves businesses time and resources in the long run. Professional animators use animation software with a wide range of capabilities to suit various animation needs, and have the expertise and experience to bring ideas to life in a visually stunning and impactful way. Learn more about our fantastic team here.
In conclusion, 2D animation offers businesses a powerful tool for enhancing their brand identity, simplifying complex information, and driving business success. By leveraging different types of 2D animation and following best practices for creation, businesses can create compelling content that resonates with their audience and achieves their marketing objectives.
