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Why Having a Great Script is Essential to Your Explainer Video

Explosions! VR! Cool motion graphics! Green screen!

While all of these are awesome, eye-catching effects, animation often falls flat when there is no context to back up amazing graphics. A solid script not only provides information, but tone and context. It communicates with words and emotions, helping your audience learn the information and form an opinion on it. Depending on how serious, somber, or wacky the subject is, a great script is highlighted by the images shown on the screen, often deepening the message. 

Take for instance the timing in this clip from Vox about the primary election process:

It communicates that the Iowa Caucus in 2020 was pretty much a mess, and the cherry on top was the paper sign on a podium not even being able to hold it together. It uses humor to cast a critical eye on the process, hitting the point home with strong timing and visuals. 

Explainer videos have a tough task of condensing sometimes complex information down into a handful of minutes. Your script might convey this information differently depending who your audience is, but some of the most notable explainer videos can convey complex information that almost anyone can understand. Take for instance this video from Wired of musician Jacob Collier explaining harmony in 5 different levels of difficulty. 

Or like in this video we made for the Lawyer’s Trust Fund of Illinois, which conveys information about renter’s rights that’s appealing and informative for a broad audience.

How can you use your script to connect with not only your colleagues or people within your field of work, but people who might not know anything about what you do?

Thankfully, you can count on our amazing team of script writers to create a narrative that breaks through the barriers of time, complexity, and audience.When building explainer videos, we make sure that your story is not just being told through cool graphics, but authentic storytelling that will not only inform your audience, but make them care.