“What’s the story with your mascot?”
Back in 2014, we experimented with creating illustrations we might need in the future. Maybe some farm animals? How about some robots and… school supplies… and a ladybug? Unfortunately, we’re not psychic and many of these images never made it into a project. But the chicken and knight (and hundreds of other awesome drawings) were created by our incredible Lead Illustrator Dayna… just sitting around waiting to be needed… (the drawings, not Dayna).
A year later: We were prepping our own exhibit booth and needed some signage! And that’s how Chicken Knight accidentally started- technically as the chicken and the knight on separate banners:
The chicken + knight combo were a hit. They made it onto the same surface for the first time with that year’s staff sweatshirt:
And then, rather than facing off, they made their peace and Knight first rode Chicken for a Next Day Animations marketing video that year…
And an icon was born.
Now Chicken Knight is on our current staff sweatshirts:
And baseball tees:
And all over our laptops:
And the best part?
Chicken Knight actually
accidentally super-intentionally embodies our core values of Partnership, Inventiveness, Clarity (cutting to the heart of the matter with a sword!) and Authenticity (because as our Productions Manager, Sage, points out, “Chicken Knight doesn’t cave to pressures to be a more conventional chicken or knight, it is living it’s Chicken Knight truth boldly.”)
Where will you see Chicken Knight next? Custom chess sets? Mandatory staff tattoos? Crossing the street? Only time will tell…