Animations – while definitely magical – are a product like any other.
As with any product, you could always attempt to make it at home for a fraction of the cost. Alternatively, you could hire the world’s experts to do it for you – at the world’s expert price.
This blog dives into pricing for your video production project. More interested in what the process looks like? This video provides a brief overview.
We have more than a few thoughts about explainer video pricing, and we’re excited to dig into the details of an explainer video investment. With over a decade of experience creating explainers, we contend that you don’t need to break the bank to walk away with a high-quality video animation.
We answer your most pondered pricing questions on today’s blog. Read on for…
- how much an explainer video should cost
- the profitability of explainer videos
- why we believe investing in your explainer video comes with undeniable benefits
How Much Does it Cost to Create an Animated Explainer Video?
Read the full blog on pricing to learn more about the range of potential options when it comes to video production cost.
Naturally, one of our most frequented topics with potential clients is explainer video pricing. What surprises many of them is that the answers to their questions can be discovered together, by taking a bit of time to explore their messaging ideas.
The bottom line about video production pricing is simple: pricing for animated video production depends on four main factors of length, timeline, style and quantity. Of course, these factors further branch off when you consider different elements like your organizations mission and branding, the message’s level of urgency, and so on…
Although we’ve taken time to flesh out the range in video pricing previously, we’re focusing on providing a quick overview of explainer video pricing for the purposes of today’s blog. (We wanted to make a CliffNotes reference here, but…does anyone remember CliffNotes?)
As stated, the cost of your video is largely influenced by how your specific vision impacts four main factors. Let’s break these down quickly:
At our studio, we’re dedicated to crafting a package that aligns with both your budget and brand, while recognizing that pricing plays a key role in your decision-making process: you can always reach out to our client advisors to get a dollar-number quote for your specific idea. For expert opinions from across the web, visit this blog from Hubspot on explainer video costs.
Learn More: Style Options
Watch our Sample Reel above to get a feel for our stylistic offerings; or, click here to see more full video examples organized by style.
Are Explainer Videos Profitable?
You’ve now got a grasp on explainer video pricing, and the different options presented to you when diving into the world of creating an animation.
But how does the price of the explainer video stack up to the return on investment? How can you use an explainer video to generate leads or close sales?
The ROI of an explainer video is excellent – and better yet, we’ve seen them work for just about every industry you can think of.
Consider the utility of video in today’s digital messaging spaces: a singular investment earns you an evergreen messaging tool you can use without limit, across platforms.
Furthermore, explainer videos are factually proven to drive engagement, comprehension, and behavioral change. This is where your improved bottom line starts really shining: video can be used to increase conversions on your website, click rates in your emails, or really anywhere you’re looking to enhance engagement. This article from Forbes states that where as only 11% of people finish reading entire blogs, 73% of viewers finish watching explainer videos up to two minutes long.
Need a list of ways animation can get to work saving you money, time and work? We’ve got just the thing!
Better still, engagement is just the tip of the iceberg when considering ROI for videos. Animation can also save you time by providing a low-resource solution for answering FAQs or making sales pitches about your solution – and we all know time is money. This single product shines in the context of emails, advertisement, in-person presentation, and so much more… in fact, the only limit to sharing your explainer video is truly your imagination (Luckily, you’re talking to the experts: we’re willing to share a bit of our imagination too. Check out our linked article with 18 Awesome Ways to Use Your Animation.)
This article takes a deep dive into ROI and can be very useful when considering video messaging as part of your overall business strategy.
What Are the Benefits of Investing in Your Explainer Video?
Still need convincing that an explainer video is an impactful tool for achieving your goals? Consider deepening all the impacts outlined above by investing more money in your explainer videos.
DIY Animation vs. Hiring Professionals: A Breakdown
We’ve connected with plenty of clients who considered DIY-ing their explainer video during their decision-making process. Creating your own video can save money upfront, but it typically requires a substantial investment of time and effort.
Software for DIY animation may allow you to use stock images and limited motion, but customization and creativity are often capped, leading to a video that feels generic or lacks the polished touch that professional studios provide.
Partnering with professionals means you gain access to expert scriptwriting, high-quality hand-drawn artwork, and experienced voiceover talent—all essential for delivering a memorable and impactful video. Most importantly, working with a production team doesn’t mean relinquishing control. In fact, our studio prides itself on valuing a collaboration that elevates your vision, allowing you to create something beyond what DIY methods can achieve.
Read more about our studio’s take on DIY vs. Professional Partnership when it comes to animated video production.
In the end, if your budget is tight and you have the time, DIY might work for smaller, less critical projects. However, if you’re aiming for a professional, standout video that truly represents your brand, investing in a professional animation team is worth every penny.
Customize Your Project to Increase Value and Longevity
Once you’ve decided to invest in an animated video, you can leverage valuable add-ons to help your campaign reach it’s full potential at a fraction of the cost. Here are some ideas:
Social Media Package: The social media package uses imagery from your video to create a set of graphics formatted for use wherever you need them: from social media, to Youtube, to emails, to proposals. This Adobe Article has some fantastic inspiration for what is possible with graphic design and animation!
Having a unified brand look is Marketing 101, and our expert animators are happy to put the characters from your video project to work in other formats that could be a part of your next branded campaign.
Click here to see a few of our award-winning animated video campaigns.
Video Resizing: Now more than ever, your audience is viewing video content in a 9:16 aspect ratio – sometimes called ‘vertical video’ or ‘reels’ – to better suit their phone screens. Formatting your video to accurately fit the platform’s specifications will ensure it looks professional and captures attention across the board. Our studio offers custom video resizing and reformatting in a variety of options.
Your Big Idea…Animated!
In today’s blog, we’ve aimed to demonstrate with real animated video examples how a wise investment in an Explainer Video can take your messaging far. By being thoughtful about video style, marketing applications, and add-ons to increase engagement, your organization can create a powerful piece of video content that is both affordable and made to last.
You don’t have to choose between quality and affordability.
You have Next Day Animations.
Call (202) 747-0404 or Get a Quote Below:
