So, you’ve worked hard to capture why people should care. And the best way to get more eyes on your video is to put it out there in as many…
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You’ve probably heard that organic food is good for you. But what does that really mean? The Organic Center is a nonprofit organization with a mission to educate the public…
Imagine a recipe that listed the ingredients, but didn’t explain what to do with them. You could try making something out of it. But the results might not be very…….
When you’re making a video that will be shown on TV, there are a number of factors to consider. There’s the content, of course. And if you are paying for…
People love stories. Whether they are curled up with a good book, captivated in a movie theater, or catching up with an old friend, people are drawn to story-driven experiences….
When you’re writing a script, how do you know which perspective to use? It depends on your goals. Let’s talk about the times when you might want to use first,…
The Centre for Gender Advocacy works for the rights of LGBTQ individuals in Canada. While many think of Canada as LGBTQ-friendly, the truth is that there are no national standards…
Do you have employees or brand ambassadors? It’s a matter of perspective – their perspective. Brand ambassadors know that they ARE the company. Their individual efforts help make or break…
I know, I know, it’s already February. But today at our monthly All Staff Meeting, we took a quick look back at successes from the past year and the list…
Whiteboard animation may seem like a purely modern invention, but their existence stems from some deeply entrenched human values and tendencies. In the era of viral videos, their popularity isn’t…
