You’re excited to make an explainer video that does [insert cool persuasive thing here] … but how do you choose what it should look like? When choosing a style for...
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Determining your target audience is crucial for any successful marketing campaign. Discussing the target audience is a key part of our process every time we create an animated explainer video....
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An image from Audrey Hickey's 'Have You Been Tricked by Rainbow Washing?' During June, representation seems to be on everyone’s mind. The celebration of love in the LGBTQIA+ community during...
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Intrigued by the beauty of bad ideas? Then you'll love this TedxTalk, starring our very own Chief Storytelling Officer, Co-Founder and colleague Caitlin Rogers. "Instead of running away from your...
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It can be hard to know whether an investment in video will pay off. Sure, with the right marketing strategy, we’ve seen donations to organizations spike and new sales leads...
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Simplicity. It’s one of our favorite words around here. Our brains are all full of so many things: grocery lists, appointments we have to remember to add to our calendar,...
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The value of a video is much more than the sum of its parts. Animation is customizable, quick to create, and easy-to-update. In our 12+ years as an animated explainer...
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We’re so excited to finally share our big news this April. This program will be the first of its kind! Special thanks to Jake, Hilary, Caitlin and our newest intern,…
You work for a nonprofit: you know that one moment of connection can spark a longstanding commitment to change. So, how can nonprofits use video to spark those ‘aha!’ moments...
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In our 12+ years creating persuasive explainer animations, we've worked with many organizations doing the important work to protect our planet. Why do so many organizations turn to animation to...
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