When it comes to digital marketing, the more video the better. Video is just more effective than written word or still images for conveying messages effectively. Plus, we all know from experience how a good video can stop us in our tracks by demanding our attention.
But if you’re new to creating your own video content, it can be hard to know how to incorporate video consistently into your marketing plan. In this post, we’ll outline some tips and tricks for planning and implementing a successful video content strategy.
Name Your Goals.
Every organization is different, and can be served by video in different ways. Step 1 is to identify the goals of your video content strategy. Are you launching a specific initiative? Are you creating a cohesive staff training? Are you building an online brand identity?
Take some time to figure out what you want your video content strategy to accomplish. Then move on to the next tips.
Don’t think about creating a video as a one-time project. Rather, video should be an ongoing part of your communication plan. Think about the next year at your organization: what key milestones are coming up? What products are being released? What initiatives are launching? Think about all the opportunities you’ll have to use video to deliver an important message. Let that inform your video content schedule, and make sure you give yourself ample time to produce the videos in time. (Our typical time frame is 4-6 weeks per video).
Break down the content.
It is hardly ever the case that one video is all an organization needs. Sure, one video might be enough to give an overview of your company, service, or program. But there’s so much more to you than an overview. Remember that goal we talked about a couple tips ago? Start with that. What are the specific messages you need to communicate to achieve that goal? Start brainstorming topics, titles and headlines – and build out your videos from that list.
Variety is the Spice of Life.
A typical explainer video is about 90 seconds long, but video comes in all shapes and sizes. We all know how fun 3-second GIFs are, and some headier info might require a longer video (we don’t recommend going more than 3 minutes). You also have the freedom to play around with styles. While some organizations might want everything to look uniform, you can always play around with different looks and feels – especially if you have different subject matters you’re covering.
DIY or Better Yet…Get Help.
While there are options out there for non-animators to create animations in-house, you don’t have to go at it alone. We are your friendly neighborhood animators, ready to swoop in and help you out with your video needs. We can help transform your ideas into a cohesive strategy, and manifest that strategy into reality.