Generating effective fundraising ideas is a necessary part of running a business, a nonprofit, a charity, a small startup, or any other type of organization. Raising money is one of…
This week, we’re excited to feature a guest blog from our friends at Snowball Creations. Max and his team have deepened our understanding and knowledge about paid advertising, which supports…
So you already know that explainer videos are a smart investment. But does your boss? If you’re in a position where you need to pitch an explainer video or series,…
Earth Day arrives each Spring, and with it arrives a call to reflect: what are we doing – as individuals, communities, and organizations – to ensure the longevity of the…
When you find yourself tasked with explaining a ton of important information, a video series is the perfect solution. A series of animated videos can set your marketing campaign apart…
Storytelling is a well-respected strategy when it comes to brand marketing: draw your audience in, engage them emotionally, and inspire their behaviors to follow those emotions. When it comes to…
Creativity is often driven by constraints. Often the constraints are time and budget. But a project can also be limited to the media itself – what are you able to…
A storyboard is a series of still images that show different frames from a video, to give viewers an idea of how the video will look and feel before final…
Research tells us that at the moment you read this blog, it’s likely that you’ll have already seen thousands of ads today. In fact, the most accurate data we have…