Video is an amazing way to engage with your target audience. It’s quick, nets immediate reactions, and allows for a level of actionability and interaction that other mediums simply can’t achieve.
Animation stands out as a top-notch choice for businesses when considering video content for engagement.
If you are considering implementing videos for content – from training videos to promotional products – read through our guide to discover why animated video explainers, animated whiteboard videos, and animated promos might just be perfect for your goals. By the end, you’ll see how animation videos can elevate your marketing and communication efforts, providing a dynamic, engaging, and cost-effective solution.
1. Animated Video Enhances Engagement
One of the primary reasons to incorporate animation video into your content strategy is its ability to enhance engagement. Animation videos use captivating visuals and storytelling to draw viewers in and keep their attention.
Specializing in thoughtful storytelling, our in-house scriptwriting experts work hard to understand your mission and develop a narrative that can carry your most important points with levity and clarity – all wrapped up and topped with a sleek, animated bow. Outbrain describes video as ‘naturally’ able to introduce your audience to your product, message, or call to action. That description is accurate: video has a humanizing touch, and allows you to deliver messages in a more natural way than flat mediums.
When faced with the decision between content styles, consider the unique charm of animation that has the power to appeal to audiences of all ages, making it an excellent tool for communicating a variety of messages.
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Moreover, video content simplifies complex concepts. Animated videos can break down intricate ideas into easily digestible segments, using visuals to illustrate points that might be difficult to convey through text alone. This simplification not only makes the content more accessible but also more memorable.
Finally, consider how animation has been shown to increase viewer retention. The combination of dynamic visuals and engaging narratives keeps viewers interested, reducing the likelihood of them clicking away. Even better, people share video content. Forbes reported in 2022 that social video generates 1200% more shares than the combined impact of text and image!
With animated video, your message is more likely to be heard, understood, and remembered.
2. Versatility in Communication
Animation videos offer unparalleled versatility, making them a powerful tool for various industries.
In our thirteen – going on fourteen! – years making award-winning explainer animations, we’ve supported teams working in healthcare, education, technology, retail, entrepreneurship… you name it! Animation has the magical quality of total control: it can be tailored to fit the specific needs of any audience. This adaptability ensures that the message resonates regardless of the industry.
Our studio prides itself in offering meaningful video customization options for our animations. For instance, if your business caters to both children and adults, you can create distinct animated content that appeals to each demographic within the same project scope.
In addition to industry and audience customization, animation is effective for a wide range of content types. From instructional videos and product demos to training modules and marketing promos, animated videos can convey complex information in an easily digestible format. This versatility makes them an excellent choice for a variety of needs.
Animation allows you to customize your messaging for your target audience at a fraction of the cost.
These three videos use the same base content, but emphasize unique solutions within the Infinite Facade product. While you watch, try to determine the differences!
Check out two of our most popular pages below – Videos for Healthcare and Videos Internal Communication – to see plenty of examples of the variety in content animation can elegantly cover.
Using animated video for your content strategy not only enhances engagement but also ensures that your message is effectively communicated across different platforms and to diverse audiences. This adaptability makes animation a go-to solution for businesses looking to create impactful and versatile content.
3. Cost-Effectiveness
Animated videos offer a cost-effective alternative to live-action productions.
The expenses associated with hiring actors, securing physical sets, and renting equipment can quickly add up in live-action video content. In contrast, animated videos are a one-stop shop. At our studio, the process begins with a dedicated planning call and ends with the delivery of final files. Included in your experience is expert selection of everything from character development, to voiceover artist, to background music. The savings can be substantial, especially for organizations that require frequent updates or multiple videos.
In this article from business.com, the author clarifies the importance of brand videos and discusses the different pricing options between going pro and producing your video on your own.
Animated video pricing is typically determined by factors like style, length, and production timeline.
Check out our blog articles – like this one – designed to help you make the necessary planning decisions.
Or, get exact numbers by clicking here for a quote.
When choosing to create video content over flat mediums like static graphics, you can also count on a higher return on investment (ROI) for marketing campaigns when you choose video over flat graphics.
As discussed in the first section, the engaging nature of video often leads to better viewer retention and higher conversion rates. By investing in animated video content, businesses can maximize their marketing budgets while producing impactful and memorable content.
Despite the high ROI of aniamted video, we understand that for many organizations – especially groups we love to work with, like nonprofits and educational institutions – budgets can already be limited. Animation’s versatility means that it is possible to find a suitable style, length, and production timeline for any budget.
No, seriously – that’s kind of our thing. Click here to learn more about pricing, or to connect with us for an exact quote on your video project idea.
4. Facilitates Global Reach
In an increasingly globalized world, staying connected is everything: and animated video uniquely supports your mission, no matter where your audience is.
One of the most significant advantages is video’s ability to overcome language barriers. Next Day Animations proudly offers video translations in both common and rare tongues, with discounts on packages of 3 videos or more. Furthermore, the on-screen illustration of explainer videos often leverages universally understood visuals and symbols, conveying complex ideas without relying heavily on text or spoken language. This, along with unlimited options for subtitling and audio description, makes video more accessible to viewers worldwide.
Animation is also easily adapted to different cultural contexts. Pre-project scripting research includes a dedicated kick-off call to understand your audience and their stories, allowing our custom animators to build characters that reflect local customs, or adjust color schemes to suit regional preferences. With another emphasis on the ease and low cost associated with video updates and modifications, animation is the right choice for reaching diverse groups with videos for content.
With another emphasis on the low cost associated with video updates and modifications, animation stands out when your goals include a global audience. And for teams that need to do it all on a tight timeline? We got you.
We partnered with Guide Dogs for the Blind to create an Audio Description version of their explainer animation about Public Transit. See more from this project by clicking here.
5. Improves SEO and Online Visibility
Using animated videos for content significantly enhances your SEO and online visibility. One of the key benefits is the increased dwell time and reduced bounce rates. In layman’s terms, that means that engaging animated videos keep visitors on your website longer, which signals to search engines that your content is valuable and relevant. This can lead to higher rankings in search results.
Moreover, animated videos are highly shareable, increasing their potential to influence your all-powerful internet ranking. Backlinks are created when reputable sites link to your’s, and sharing excellent animated video content is a great way to encourage that to happen. When your audience finds your animated videos engaging and informative, they are more likely to share them on social media and link to them from their websites. This not only boosts your content’s reach but also improves your website’s authority and ranking in search engine algorithms.
Finally, animated videos align well with favorable algorithm ranking factors. Search engines prioritize content that keeps users engaged and encourages interaction. By incorporating animated videos into your marketing strategy, you can leverage these factors to improve your website’s SEO performance and enhance its online visibility, ultimately driving more traffic and generating better results for your business.
Bonus tip! AllBusiness reminds users of the back-end SEO opportunities that video provides, as well: don’t forget to label videos thoughtfully and include high-ranking search terms in the title and description of your upload.
6. Measurable Performance and Analytics
One of the standout advantages of using video content in your marketing strategy is the ability to measure its performance accurately.
You can easily track view counts and engagement metrics, giving you clear insights into how your audience is interacting with your material. This level of visibility allows for precise monitoring of conversion rates and click-throughs, helping you understand which of your videos for content are driving the most value for your business.
Moreover, the iterative nature of digital content means that you can continually optimize your through A/B testing. This method allows you to experiment with different approaches, such as varying your calls-to-action or tweaking the animation style, to see what resonates best with your audience.
For more insights on leveraging video metrics for your marketing efforts, check out this guide to video metrics from Wistia and Sprout Social’s overview on video analytics.
Watch this video to understand how whiteboard animation is like candy for our brains.
Then, watch your performance analytics soar after including a whiteboard animation in your next campaign!
You’ve got 6 reasons to choose animated videos for your content.
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