As you may recall, Blaise Pascal*, French philosopher, mathematician and theologian is credited with the joke, “Je n’ai fait celle-ci plus longue que parce que je n’ai pas eu le…
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With the new year brings resolutions of all kinds. Sign up for that French class. Lower your beer/day ratio. Stop putting the FitBit on the cat to earn steps. And for…
The world we live in is getting more inter-connected every day. With the rise of the internet and social media, our networks of friends and colleagues are vast and varied!…
Kid to Kid Southpoint Durham, a children’s clothing consignment store, came to us with a unique challenge. They wanted a 30 second advertisement to show in a local movie theater…
Whether its with friends, family, or at work, we strive to be our authentic selves. But how often do we think about the authenticity of our organization or company? Through…
Our clients need videos that inspire, educate or persuade their audience to take a specific action. And I would like to present a sample script that…isn’t going to get you…
You know those short ads that play before your YouTube video, which you can skip over after a few seconds? If you’ve watched videos online recently, you’ve probably seen one…
Everyone knows video marketing works — it is visual, compelling, and memorable. Video is such a fantastic tool for organizations, that by 2018, 84% of internet traffic will be from…
What is Story-Based Marketing? Story-based marketing is the strategic use of narratives (otherwise known as stories), rather than data or descriptions, to sell a product or service and build out…
