With the rise of social media and digital marketing, there’s been a lot of talk about companies “pivoting to video”. But creating effective video marketing is more than just producing…
Over the past several weeks, we’ve seen coronavirus (COVID-19) shift, unsettle, and generally upend our daily lives, our communities, and our world as a whole. Changes like this call for…
Valentine’s Day may have passed, but in the world of nonprofits, the romance continues year round. There are grassroots campaigns, galas, grants, donor dinners–I could go on. In romancing their…
You may be wondering if an explainer video is the right choice for your business, considering your industry’s unique challenges and markets. Here are some of the top industries we’ve…
When you’ve put time and energy, sweat and blood into an explainer video, you want to get the most out of it. You want to share it with your audience…
Email marketing allows salespeople to reach a large audience in a fast, personal way. But most of your prospects wade through a swamp of emails, articles, and text-heavy reports every…
‘Tis the season for spooks and haunts, tricks and treats, ghouls and ghosts. While our industry doesn’t normally deal in the paranormal (or even the vaguely unsettling), we have seen…
Remember the old phone game where you matched brand names to their logos? It was amazingly easy to recall corporate logos you have no relationship with, and yet you see…
Here’s a pop quiz. How many people on your team can recite your organization’s mission statement? What percentage could name your values off the top of their head? If you…
When it comes to digital marketing, the more video the better. Video is just more effective than written word or still images for conveying messages effectively. Plus, we all know…