In the age of bought and sold personal data, marketers are more sophisticated in how they advertise their product or service. And in this world of complex analytics and data science, it can be easy to lose sight of your consumer as individuals. In 2020, we expect to see a rise of creativity as companies compete to differentiate themselves and form genuine connections with prospective customers.
In an article from Adobe, “5 Adtech Predictions For 2020,” analyst Jay Pattisall talks about the main ideas of his report, “The Cost of Losing Creativity: The ROI Model for Agency Creativity.”
“In our pursuit to be customer-centric marketers–to answer every customer need, want, and desire with digital–we have forgotten an important ingredient: creativity,” he said. “Most experiences look, feel and behave alike…How can consumers tell one brand from another? What companies need is creativity to distinguish their brand.”
One creative solution many brands will harness in 2020 is explainer animations. These short (typically 30 second to two minute) animated videos present your product or service in a way that connects with your audience, through clever messaging and eye-catching visuals. Whether with internet ads, social media, or advertising in physical environments, explainer animations will help breach that creative gap amongst the overstimulation of our ad-based world. How exactly do explainer animations work to break through the static?
1. Professional, personable narrator speaks directly to your audience
2. Compelling visuals, designed to match your brand, attract attention – and motion graphics keep people watching
3. Every animation is completely customized to showcase your unique identity by telling your unique story
If your company addresses a complex problem, explainer animations can educate and persuade about your product in a small amount of time, and help you reach goals of gaining followers, customers and supporters.There will only be more and more advertising in different segments of our lives (when you get gas, when you watch the news, when you step outside). How can you use the power of creativity to influence your advertising and make a human connection?