Considering an explainer animation, but unsure about the cost? We feel ya. The best things in life are rarely free, and that’s true when it comes to your communication tools. However, explainer animations are a cost-effective way to communicate. And when you work with a shop like Next Day Animations, you’re sure to get a killer product that buys you a lot of bang for your buck.
There are a ton of reasons why you should invest in an explainer animation, but we’ve compiled the top 5:
Explainer animations translate to action. They are short, persuasive, and conducive to a strong Call To Action. If you have a specific webpage you are driving your audience to, you can include the URL in the video for easy navigation. We’ve had clients use explainer animations for giving campaigns, petitions, sales, and recruitment.
One of the biggest challenges organizations face is getting people to remember their key points. Animations are proven to increase retention – they way that they engage our brains means the content is more likely to stick.
One of the main ways you know you’ll get a ton of mileage out of your animation is their versatility. While primarily a vehicle for communicating online, we’ve worked with organizations who have shown their animations in movie theaters, on television, and in the lobby of their workplace. Additionally, within online marketing, there’s a wide variety of uses – from social media to website to email marketing. In creating an explainer animation, you have the control to make sure your product is optimized for its use. And you can always create multiple versions to suit different environments.
Stand Out In The Crowd
While video marketing is becoming more and more popular, animations are still unique and eye-catching. Animations engage an audience way more than a still image or photograph or text-heavy report. And they are cutting edge; using one will make you look smart and savvy. They’ll make your organization look good, by cutting through the static your viewer experiences all the time.
Explain Your Complex Ideas…. Quickly
And finally, our number one reason. It all comes down to this: explainer animations help you do just that: explain your ideas quickly. Your audience is short on time and attention, and you need them to understand your message. The quicker you are able to communicate your (sometimes) complex ideas, the better. And that quickness makes an explainer animation well worth it.